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By chris

The Keys to Identifying a Planned Giving Prospect

Some fundraisers feel that scouting for planned giving prospects is a lot like the world’s most difficult game of Where’s Waldo. You know he’s on the page, somewhere, but for the life of you, you cannot find him. The flip side of that situation is, of course, once you find him, you cannot stop seeing him.

This post is here to help you find Waldo and then Waldo Jr. and Mrs. Waldo and Waldo III.

With prospect research, once you know the characteristics of whom you’re looking for — red and white striped sweater, matching beanie, glasses, blue jeans — you can set out on your mission to identify and solicit those potential planned givers.

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By chris

[Guest Post] Your Perfect Person is Hiding in the Data

Today we’re featuring the work of Beth Brodovsky, President of Iris Creative Group Inc. We’re always looking to give our readership the best content available and want to ensure that we fill our blog with a diverse range of content. Enjoy!

Your Perfect Person is Hiding in the Data

Who is your audience? Most people answer “everyone.”

It’s actually the complete opposite.

In fact, you want some people to not understand your message, not connect with your story and not give to your organization.

If your goal is to make everyone like you, it’s all but guaranteed that no one will love you.

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By chris

8 Considerations for a New Major Gifts Campaign

DonorSearch aims to provide the best content available regarding prospect research and its surrounding topics. In an effort to ensure that our readers have access to as much valuable information as possible, we feature content from guest authors from time to time. This week, we’ve reached out to Marcella Vitulli of EveryAction for her insights regarding major gifts. 

You’ll find Vitulli’s article posted below. 

8 Things to Remember When Creating a Major Gifts Campaign

Many nonprofits still rely heavily on collecting major gifts to reach their fundraising goals. Major gifts are a great way for many to take care of big chunks of their budget in one (or several) fell swoops.  A single major gift could fund an entire program, a few staff salaries, and give your organization stability and certainty.

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By donorsearch

4 Steps to Using Prospect Research at Your Hospital

DonorSearch’s Daily Patient Screening helps you identify the best prospective donors at the perfect time to begin a relationship: while they are still in your facility, or while their positive experiences are fresh in their minds and they feel grateful towards your organization.

Detailed analytics, based on back testing of two million records representing $5 billion in giving, can help you identify and research known philanthropists with a high degree of confidence. As the most comprehensive Daily Patient Screening service in the industry, DonorSearch can even help you formulate approach strategies by pinpointing who your donor knows.

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By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

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By donorsearch

Prospect Research: Importance and Impact

With more information publicly available than ever before, prospect research is becoming an increasingly popular tool for nonprofit organizations to increase their fundraising capabilities. Sophisticated analysis now makes it possible to identify an organization’s best prospective donors, as well as better understand how to approach each one and what size donation to request.

Prospect research can help organizations:

  • Identify prospective donors
  • Determine potential gift amounts
  • Formulate ask strategies
  • Segment donors by potential gifts
  • Build guest lists for events
  • Efficiently use fundraising/development resources
  • Reduce fundraising costs

Prospect Research: Definition and Benefits

Would you ask a total stranger for money? More importantly, would you expect a total stranger to give your nonprofit a five-figure, six-figure or seven-figure donation?

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