This article comes to us from Eileen Blake, Marketing Manager of AlumniFinder.
After hours of careful effort and planning, your donation campaign has been sent! You can’t wait to sit back and see the donations rolling in, but as they do you start to realize with a sinking feeling that you’re not getting what you expected.
The results of all your hard work are going to be much lower than anticipated.
This is obviously the last thing that any sane person who works in development ever wants to experience. At the heart of any solid fundraising effort, you need to know that you’re going to reach the right people. But, who are the “right” people? Reaching the right group of potential donors who are likely to give is not as tough as it might sound.
It’s no secret that nonprofit web design can be challenging. There are a million little details that nonprofits have to think about to create a website that’s not only modern and professional, but that also converts donations and other supporter actions.
Not to mention, putting these little details into practice often requires knowledge of tricky coding or a level of tech savvy that many organizations simply don’t possess. Between worrying about prospecting, donor stewardship, fundraising campaigns, and other important day-to-day efforts, it’s understandable that many nonprofits don’t have the expertise and resources required to build the most successful websites possible.