By donorsearch

How to Engage Alumni Effectively | 4 Key Best Practices

If there’s one golden rule of university fundraising, it’s that the key to effectively engaging alumni supporters is making meaningful connections with them year after year.

No matter how long it’s been since graduation, your school always wants to remain a part of your alumni’s lives (and be first on their list when making a charitable gift).

What’s one way to forge a long-lasting relationship with members of your alumni community?

Prospect research is the practice of collecting and analyzing alumni data to better know your community of prospective donors. With the right prospect research in place, your school can leverage this data into more effective engagement techniques and help boost your school’s fundraising success.

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By donorsearch

New Year’s Resolutions Your Nonprofit Should Have

Here we are in a brand new year, and plenty of you have likely made resolutions that you vow to keep in 2018. Whether it’s self-betterment goals or breaking bad habits, a new year is a time of new beginnings, and that goes double for your charity or nonprofit. No matter how successful a year 2017 may have been, there’s always room for improvement and evolution, which is why your nonprofit should have some resolutions as well!

Here are three goals that your nonprofit should be striving for not just this January, but throughout 2018:

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By donorsearch

The Nimble Nonprofit: A Full Circle Strategy For Mission Growth

This blog was adapted from the recent Flash Class by NeonCRM and Nonprofit Garden, partners of DonorSearch.

One of the more frustrating situations that can occur when rolling out a major campaign is having different departments articulate different messages to donors. The marketing team may be focusing on highlighting stories about a specific program while your major gift officers are reaching out and telling a story around an unrelated capital campaign.

Being able to create a cohesive end to end campaign is the key to success to long term growth and sustainability, since it ensures not only are all stakeholders working towards a common goal but also utilizing the same messaging to create a powerful unified conversation with your donors.

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By donorsearch

5 Times It Really Pays to Know Your Donors

Are you raising funds for a nonprofit organization? You’re in a noble line of work.

Nonprofit fundraising is a people-oriented field. When you raise funds, you are helping donors realize their dream of making a difference in the lives of other people.

Then why, as you get more successful, does it feel harder and harder to know your donors?

It’s a paradox. At the start, you knew everybody who gave, some of them personally. Now, your organization may have hundreds or thousands of loyal supporters. They can’t all be your friends…but you still have to know them. Your fundraising depends on it!

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By donorsearch

Top 9 Software to Take Your Museum to the Next Level

Museums house artifacts from the past, but who’s to say your operations have to stay there, too?

By implementing museum software, you can get smarter about fundraising, membership management, and collections.

Of course, all museum software is not created equal, just like all museums have different missions and operational structures. Art galleries will require different fundraising event features than natural history museums, for example, and every museum has a different budget.

Sound intimidating? Don’t worry! We’ll go through the top 9 software solutions that can ease your museum operations, allowing you to focus on the other aspects of your work.

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By donorsearch

6 Fraternity Recruitment Strategies to Make the Most of Rush

For fraternities and sororities, recruitment is one of the most exciting times of the year. But it’s also one of the most important — and strategic.

With the right strategy, you can take recruitment to the next level, bringing passionate new members to further your Greek organization’s mission.

Here are six steps you can take toward a more efficient, focused, organized recruitment process:

  1. Utilize prospect research.
  2. Implement fraternity recruitment software.
  3. Network with brothers or sisters and alumni.
  4. Brand your fraternity recruitment.
  5. Incorporate smart communication strategies.
  6. Build from your fundraising success.

Ready to plan your most successful year of recruitment yet? Let’s get started.

1. Utilize prospect research for fraternity recruitment.

Prospect research is used nationally in Greek organizations to identify brothers and sisters with the highest giving potential. Prospect research allows Greek organizations to learn more about an individual’s professional trajectory and the causes they care about.

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