Prospect research is useless if nobody makes the call.
Development professionals have it so easy in the twenty-first century! Or so you’d think. They’ve got access to technology nobody even dreamed of last century, like social media, specialized donor-management platforms, and the coolest, most insightful prospect research services ever.
In spite of it all, the industry still suffers from a lack of productivity. In fact, Bristol Strategy Group’s long-term study of fundraising productivity, the Leaky Bucket Assessment for Effective Fundraising, with over 1,000 responses from every size of organization, sector, and continent on the planet, shows a median score of somewhere around C minus-D plus.
You’ve mapped out an online strategy that engages donors and makes the most of your relationships, boosting annual giving and catalyzing major gifts. Your cultivation efforts are honed in on capturing the hearts, minds, and giving spirits of your donors so that they not only invest in your annual fund, but also make a multi-year commitment to your capital campaign. You’re talking about your mission, building on the clarity of your vision, and launching cost-effective strategies for making all of this happen online.
This post is brought to us by Victoria Dietz, Vice President of The Curtis Group. Learn more about The Curtis Group at the close of this article.
As you probably know, 40% of giving occurs in the last four months of the year. Of course, December remains the prime time for when those gifts are actually made.
Does your fundraising plan include month-by-month steps for year-end giving? If you haven’t already started your year-end campaign, you’re behind. But if you act quickly, there’s still time to bring in some sizable donations. Ideally, your year-end fundraising will follow this timeline:
This article is brought to us by Eileen Blake, Marketing Manager of AlumniFinder.
Sometimes knowing what you shouldn’t do is every bit as important as knowing what to do. Anyone who has ever accidentally put metal in a microwave can tell you how true this is! There are some sure-fire ways to accidentally set back your #GivingTuesday efforts on the one day a year you should absolutely be trying to reach new donors and supporters.
Here are a few mistakes to avoid this #GivingTuesday:
Let’s face it: sometimes people get lazy, and that’s especially true on the internet. We want to land on a page, find what we’re looking for, and take the action we came to take. There’s a very small amount of frustration we’re willing to put up with before we abandon one web page in favor of another.
Do you dismiss your event sponsors after your event is over?
Many organizations are guilty of this practice and it can make an individual or business feel used, undervalued, and less than invested in your organization’s success. Instead of taking an event-centric approach, focus on cultivating long-term relationships with event sponsors. Give them the same level of respect and the same mindset you bring to prospects for major gifts.
Kristin Steele of Swaim Strategies said in a recent webcast, “If we can create emotional resonance between our organizations and our donors, we’re going to evolve out of the transactional relationship that we have with them. When people feel like they’re treated like a checkbook, eventually they’re going to move on to someplace where they’re seen as people taking action to change the world.”