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By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

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By donorsearch

Prospect Research for Public Radio Stations

Radio is a cultural stalwart.  It has outlasted its naysayers.

When television came along people thought radio would disappear. It survived.

As the internet rose to prominence, people tried to knock radio once again.  It survived.

Listeners can now find their favorite radio stations in the car, on the computer, and even on their phones.

Radio has diversified itself as it has grown, and public radio stations are no exceptions.

By donorsearch

Annual Giving: Prospects and Approaches

For most nonprofits, annual giving campaigns generate the highest number of gifts though major giving campaigns can provide more total revenue. Annual giving campaigns can generate loyalty as well as revenue, and are flexible and relatively cost-effective.

Certain philanthropy and wealth markers can predict the best prospects for annual giving campaigns, including previous giving, giving to other nonprofits, high dollar real estate ownership, and other factors.

Because annual giving and major giving campaigns have different goals, strategies, and resources, both can be managed concurrently:

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