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5 Times It Really Pays to Know Your Donors

Are you raising funds for a nonprofit organization? You’re in a noble line of work.

Nonprofit fundraising is a people-oriented field. When you raise funds, you are helping donors realize their dream of making a difference in the lives of other people.

Then why, as you get more successful, does it feel harder and harder to know your donors?

It’s a paradox. At the start, you knew everybody who gave, some of them personally. Now, your organization may have hundreds or thousands of loyal supporters. They can’t all be your friends…but you still have to know them. Your fundraising depends on it!

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By donorsearch

4 Tips to Getting #GivingTuesday Right

As the fall fundraising season slowly ramps up, nonprofits are starting to map out their end-of-year fundraising appeals, while also planning out their fundraising strategy for the year ahead. For many, strategy meetings are already on the books with their development and marketing staff members and dates are being etched into stone.

This year, before you sit down to discuss your year-end giving strategy, don’t make the mistake of overlooking #GivingTuesday. #GivingTuesday is held annually on the Tuesday after Black Friday and Cyber Monday as a response to the consumerism and decadence of the holiday season to help us refocus on what’s important and kick off year-end giving for nonprofits. After two days of shopping and eating, it’s the perfect foray into the “season of giving.”

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By donorsearch

Fund Accounting Fundamentals: Bottom Line for Fulfilling Nonprofit Missions

What sets nonprofit organizations apart from for-profit businesses? The answer is simple. Each has its own criteria for financial success.

For-profit organizations focus on profitability, whereas nonprofits use fund accounting to focus on accountability. Success for nonprofit organizations is determined by fulfilling its mission. To accomplish this, nonprofits must raise money and be accountable to funding sources.

Contrary to a for-profit, a nonprofit has two bottom lines. One is to fulfill their stated mission while the other one is having the necessary funding to support their mission.

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By chris

Increase Donations with a Savvy SMS Marketing Strategy

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Sophorn Chhay of Trumpia, and please enjoy this post on SMS marketing strategies to increase donations.

Increase Donations for Your Nonprofit with a Savvy SMS Marketing Strategy

Donations are the lifeblood of any nonprofit, which is why your nonprofit needs to develop an effective marketing strategy. A savvy SMS marketing campaign is one of the best ways to increase donations for your nonprofit.

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By chris

3 Things You Might Not Have Known About Your Donors

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jess Confer of GiveGab, and please enjoy this post on surprising donor traits.

3 Things You Might Not Have Known About Your Donors

1.They really don’t care about you.

Yes, I know, this sounds harsh but hear me out! Your donors don’t give to you, they give through you. What your donor does care about is feeling good and needed. They want to be the heroes of the story.

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By chris

[Guest Post] Avoid the Rabbit Hole! When to Stop Searching

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jennifer Filla, the CEO of the Prospect Research Institute and President of Aspire Research Group LLC. Please enjoy her post! 

Avoid the Rabbit Hole! When to Stop Searching

How many times have you heard a prospect research professional tell a story about how she dug just a little deeper out of curiosity and found the key piece of information that her gift officer used to make a successful solicitation?

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By chris

[Guest Post] How Modern Fundraising Tools Can Help Increase Donor Acquisition/Retention

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Zach Hagopian, the co-founder and COO of Accelevents. Please enjoy his post on the role of modern fundraising tools in donor acquisition and retention.

How Modern Fundraising Tools Can Help Increase Donor Acquisition / Retention

Few things are more critical to the success of a nonprofit organization than donor acquisition and retention.

While many NPOs do have some form of acquisition and retention strategy in place, most are not dedicating sufficient resources or time to make headway in their annual donor goals.

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By donorsearch

[Guest Post] Engaging Your Major Gifts Officer

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Casey Woodard of Casey Woodard Consulting. Please enjoy this post that covers six steps you can take to engage your major gifts officer. 

And when you’re done reading this, don’t forget to check out our Major Gift Officer Survival Guide

Engaging Your Major Gifts Officer: 6 Steps to Optimized Performance

To sustain your agency’s programs long term, you need to go after major gifts, which typically account for 40% of funding.

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By chris

[Guest Post] Using Research to Jumpstart your Major Gift Program

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. With that said, join me in welcoming Chad Peddicord, the Executive Vice President at Averill Fundraising Solutions. Please enjoy his post on research and major gift programs.

Using Research to Jumpstart your Major Gift Program

It’s no secret that a successful, cost-effective fundraising program is built on a foundation of major gifts.  But what are the elements of an effective major gift program?  At its core, the keys to major gift success are the right people, asking the best prospects for the right amount, for the right project, at the appropriate time, often enough to generate sufficient activity that results in gifts to meet the identified needs.  But if someone gave me that as an answer, I would ask for some specific action steps.  Following are seven results-proven strategies for using research to jumpstart your major gift program:

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By chris

5 Ways to Use Mobile Fundraising Solutions For Your Next Event

Spring is around the corner, which means now is the time for nonprofits to start planning their spring events! From run/walks and luncheons to golf tournaments and galas, there’s no doubt that events of every kind are a great way to fundraise for your cause.

However, many nonprofits are missing out on a key solution that can help make their event more successful than ever: mobile fundraising.

Incorporating mobile giving has been shown to increase donations by 35% and is easier to integrate into your fundraising event planning than you might think. Mobile giving provides a true, end-to-end solution for event fundraising that can help reduce admin time for your organization while boosting donations and engaging supporters.

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