Prospect research is a valuable tool that many nonprofits use to learn more about their donors, their prospects, and their giving patterns.
- It helps fundraisers determine who to invite to a fundraising event.
- It allows nonprofits to discover hidden connections between donors and potential major gift contributors.
- It helps nonprofits fill in the blanks with their existing, and perhaps incomplete, donor data.
But one of the main ways that prospect research serves nonprofits is with donor solicitation. Whether you’re asking for donations via email, on the phone, or in person, prospect research can help give you the edge when making those appeals.
Here are five ways prospect research can help with donor solicitation.
A sneak peek of what we’ll be covering in this article:
- Fill in the blanks.
- Segment your asks.
- Know how much to ask.
- Determine other giving opportunities.
- Find major gift donors and planned giving donors.
1. Fill in the blanks
It’s going to be tricky to ask for a donation if you don’t have a prospect’s phone number, email address, or home address.