DonorSearchDonorSearch

By chris

[Guest Post] Your Perfect Person is Hiding in the Data

Today we’re featuring the work of Beth Brodovsky, President of Iris Creative Group Inc. We’re always looking to give our readership the best content available and want to ensure that we fill our blog with a diverse range of content. Enjoy!

Your Perfect Person is Hiding in the Data

Who is your audience? Most people answer “everyone.”

It’s actually the complete opposite.

In fact, you want some people to not understand your message, not connect with your story and not give to your organization.

If your goal is to make everyone like you, it’s all but guaranteed that no one will love you.

read more

By chris

8 Considerations for a New Major Gifts Campaign

DonorSearch aims to provide the best content available regarding prospect research and its surrounding topics. In an effort to ensure that our readers have access to as much valuable information as possible, we feature content from guest authors from time to time. This week, we’ve reached out to Marcella Vitulli of EveryAction for her insights regarding major gifts. 

You’ll find Vitulli’s article posted below. 

8 Things to Remember When Creating a Major Gifts Campaign

Many nonprofits still rely heavily on collecting major gifts to reach their fundraising goals. Major gifts are a great way for many to take care of big chunks of their budget in one (or several) fell swoops.  A single major gift could fund an entire program, a few staff salaries, and give your organization stability and certainty.

read more

By donorsearch

4 Steps to Using Prospect Research at Your Hospital

DonorSearch’s Daily Patient Screening helps you identify the best prospective donors at the perfect time to begin a relationship: while they are still in your facility, or while their positive experiences are fresh in their minds and they feel grateful towards your organization.

Detailed analytics, based on back testing of two million records representing $5 billion in giving, can help you identify and research known philanthropists with a high degree of confidence. As the most comprehensive Daily Patient Screening service in the industry, DonorSearch can even help you formulate approach strategies by pinpointing who your donor knows.

read more

By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

read more

By donorsearch

Prospect Research: Importance and Impact

With more information publicly available than ever before, prospect research is becoming an increasingly popular tool for nonprofit organizations to increase their fundraising capabilities. Sophisticated analysis now makes it possible to identify an organization’s best prospective donors, as well as better understand how to approach each one and what size donation to request.

Prospect research can help organizations:

  • Identify prospective donors
  • Determine potential gift amounts
  • Formulate ask strategies
  • Segment donors by potential gifts
  • Build guest lists for events
  • Efficiently use fundraising/development resources
  • Reduce fundraising costs

Prospect Research: Definition and Benefits

Would you ask a total stranger for money? More importantly, would you expect a total stranger to give your nonprofit a five-figure, six-figure or seven-figure donation?

read more

By donorsearch

21 Game-Changing Prospect Research Tools & Resources

Prospect research can seem daunting and overwhelming. There are a ton of resources out there, but there is not a lot of guidance.

Maybe you’re ready to get started with prospect screening, or maybe you’ve been in the game for a while and you’re curious about any tools you might have missed. Either way, this list will help.

Below you’ll find a compilation of 21, yes, 21, game-changing prospect research tools and resources.

For your convenience, we’ve divided all 21 prospect research tools and resources into categories of three. 

read more

By donorsearch

[Infographic] 7 types of wealth screening donor data

At DonorSearch, our goal is to help nonprofits get the most out of their wealth screenings and prospect research efforts. Below is a list of the top seven types of information that should be included in your next wealth screening:

Previous Charitable Donations to Your Nonprofit

Pro tip: The donors most likely to donate in the future are those who have previously donated.

By donorsearch

Prospect Research for Public Radio Stations

Radio is a cultural stalwart.  It has outlasted its naysayers.

When television came along people thought radio would disappear. It survived.

As the internet rose to prominence, people tried to knock radio once again.  It survived.

Listeners can now find their favorite radio stations in the car, on the computer, and even on their phones.

Radio has diversified itself as it has grown, and public radio stations are no exceptions.

By chris

The Art of Writing a Prospect Researcher Job Description

People say that ignorance is bliss.  What about when you are no longer ignorant?  That bliss disappears in a hurry.

Maybe you’ve been blissfully unaware of prospect research, but now you know. Or, you’ve known about it, but haven’t made screening prospects a priority. Either way, you’re desperate to make up for lost time and excited by the fundraising opportunities.

You’ve decided to catch up quickly and you are ready to hire a prospect researcher.  One problem though, you’re new to the entire field of prospect research and don’t know where to start with your recruitment.

read more

By donorsearch

The nifty guide to prospect research and major giving

Executive Summary

Back testing over 2 million donor records showed a strong correlation between specific philanthropy and wealth markers and future philanthropy. Unlike traditional wealth analysis, which has long been the standard for donor prediction in the industry, past philanthropy proved to be a much more accurate indicator of future philanthropy.

Wealth, particularly as evidenced by the value of real estate owned by the prospect, correlated with both the inclination to give and the capacity to give. However, stronger predictors of future philanthropy were past giving to the nonprofit, past giving to other nonprofits, political giving, and other factors.

read more

1 2 3 4