Today we’re featuring the work of Beth Brodovsky, President of Iris Creative Group Inc. We’re always looking to give our readership the best content available and want to ensure that we fill our blog with a diverse range of content. Enjoy!
Your Perfect Person is Hiding in the Data
Who is your audience? Most people answer “everyone.”
It’s actually the complete opposite.
In fact, you want some people to not understand your message, not connect with your story and not give to your organization.
If your goal is to make everyone like you, it’s all but guaranteed that no one will love you.