By donorsearchDonorSearch’s blog is dedicated to covering prospect research and different types of fundraising strategies, yet our readers and customers often ask about the difference between planned giving and bequests. So we reached out to Tom Ahern at Ahern Donor Communications to help alleviate the confusion. “Pork. The Other White Meat.” was an advertising slogan introduced by advertising agency Bozell, Jacobs, Kenyon & Eckhardt in 1987 for America’s National Pork Board. Brilliant and effective, pork sales in the US rose 20% in just a few years. It got me thinking: in philanthropy, we have a somewhat similar situation. We have “major donors” … and then we have the “other major donors.” Might it be possible to gain a 20% rise in charitable income thanks to some repackaging? Here’s my thinking…. Conventionally, we think of “major” donors as those well-heeled prospects who have the capacity to make a large gift NOW. They deserve our applause. And they get it. Face to face. Frequently. But are there other major donors hiding right under our noses? Absolutely. And in abundance.