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If you missed one of our free Flash Classes or would like to see one again, please enjoy these free recordings. For upcoming Flash Classes, please visit our Flash Class page.

  • Awakening the Authentic Ask

    What does it mean to fundraise from the inside, out and the outside, in? What does it look like when we make an “authentic ask”? How might we connect our story, to the story of the work, to the donor’s story, to the story of the world?” What is a culture of gratitude? In this session, Jennifer Harris and Rachel Mastone examine these questions and invite dialogue around what “authenticity” means in the development field. By demystifying stories that contribute to discomfort and stigma around “asking,” they encourage us to consider “authenticity” as the antidote.

  • Your Capital Campaign: Are You Ready?

    Is your nonprofit on the cusp of a substantial building or renovation project? Do you need to grow your programs or your endowment (who doesn’t)? Many nonprofit leaders facing these challenges are not prepared for the rigors of a capital campaign that can provide the funding. This one-hour webinar will help you analyze and prepare the 6 Key Ingredients for Capital Campaign success: Case for Support, Dollar Goal, Donors, Steering Committee, Systems, Timing. These tools can be used for any size campaign. Join Peter Heller for this webinar and you’ll be able to evaluate exactly how ready you are for your campaign and will return to your office knowing the next steps you need to take for success.

  • Addressees and Salutations in a Nonbinary World

    Correctly formatting names of donors and prospects is paramount to the success of your fundraising efforts. But what should those formats be? Melody McBeth discusses recommended formats, how to communicate this to your database staff, and what to do with special format requests.

  • How Savvy Marketing Translates to More Donations

    You just wrapped your last campaign. When is the next time your donors will hear from you? The silence donors hear after giving is a big contributor to weak retention rates. Ongoing marketing is a critical part of fundraising. In this session, Beth Brodovsky, president of Iris Creative will show you what savvy nonprofit marketers do to build engagement and turn it into action. You’ll learn: What you have to do first to make all your marketing more effective, how to create a manageable year-round plan, tactics that really work without adding more work, why eliminating mail may be a big mistake

  • The Future of Naming Rights

    Terry Burton from Dig In Research will provide unique insight on the future of naming rights and where that path will lead. This class will cover: Top Five Emerging Trends, stewardship and the journey of moves management, why use market value of properties vs cost per square foot, intangibles worth their weight in gold?, bestowed naming rights in USA – recent announcements, comments on updating the naming policies of philanthropic gifts and sponsors, higher ed to hospitals to other charities – donors shifting choices

  • The Art & Science of Effective Gift Acknowledgements

    We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement? In this session, Jay Love explores the latest research into donor behavior and effective gift acknowledgements, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!

  • Are Big Foot and Major Gifts Mere Legends? Three Truths About Setting Up A Strong Individual Giving Program

    Major gifts can often seem like Big Foot—there is a legend that they exist, other organizations seem to get large gifts, but there’s just not enough evidence that it’s real to you. According to Giving USA, individual donors comprise 75% of all philanthropy each and every year. Rarely do donors make major gifts as first-time contributions or to organizations they’ve just gotten to know. If potential major donors are right under your noses, who are they? How do you learn who your donors are and which ones have the potential for greater investment in your work? Join Barbara O’Reilly, Principal, Windmill Hill Consulting, LLC, as she discusses: What matters to donors and how that affects their giving decisions, how to build an individual fundraising strategy that focuses on increasing donor retention, and creating greater engagement with your current donors so they are inspired to increase their giving.

  • Fundraising Event Planning

    Monetize your message and increase overall fundraising with proven strategies to engage your guests before, during, and after your fundraising dinner or reception. Go beyond receiving event transactions to building relationships with Angela Wheeler in this Flash Class! Leave attendees wanting to know more about how to get further involved with your cause.

  • 8 Anchors for a Successful Campaign

    It is what you do before you embark on a campaign that ensures success. That’s why Jeff Jowdy from Lighthouse Counsel is here! In this Flash Class, we will be taking a look at eight different anchors in campaign planning that, when in place, set the stage for campaign success.

  • Now, What? A Look at Post-Screening Projects to Squeeze Value

    Often, after a screening, the Research team dives into the records one by one. Though this follow up is essential, there is a lot of information in a screening that can be reviewed right away and used in a variety of ways to forward an organization’s fundraising efforts, including: 1. Re-assessing an organization’s capacity ratings using asset details from the screening; 2. Getting an overview of the asset and income make up of an organization’s constituents 3. Segmenting the prospect pool based on overall results. Join Marianne Pelletier of Staupell, a DonorSearch partner company, to discover ways to reduce time spent reviewing records, re-use screening results for segmentation and constituency assessment, and recycle capacity ratings for better gift planning.

  • Same Game, New Rules: Adapting to Changes in Research

    Home phone numbers to cell phone numbers. Direct Mail to Email. Family Foundations to Donor Advised Funds. Yearbooks to Facebook. The way we research and communicate with our donors is changing, but why we do it is still the same. How should our strategies and tools change as we continue on a mission to support the causes we care about? Find out in this Flash Class presented by Sarah Richards of Dynamic Catholic!

  • Motorcycle Ride to Impact

    So what is it you want for your nonprofit cause? I suspect it’s “more impact”. You’re looking to be truly transformative. That’s terrific. I applaud you! There’s good news and bad news. First the good news: You can do it! Now the bad news: You probably won’t. Why? Because you’re going about your fundraising in ways that won’t deliver the resource required for success. Sustained and scaling income. Join us as Larry Johnson, Founder of The Eight Principles takes you on a whirlwind motorcycle ride to the Land Of Impact. He’ll show you how you build a fundraising machine that is simple, powerful and lasting.

  • Fundraising Innovation: A Practical Guide to Live Stream P2P Giving

    Live video streaming, as a cultural phenomenon and industry is growing rapidly with the leading commercial site Twitch reaching 150 million monthly active users, and 2.2 million broadcasters. In parallel, organizations like Direct Relief, Children’s Miracle Network Hospitals, St Judes, and Save the Children are raising millions of dollars each year via their virtual P2P fundraising programs on Twitch and other live video stream platforms. In this session, Jeff Patrick will explain Live Video Streaming, share fundraising best practices from nonprofit industry leaders, and explain why virtual event fundraising is cheaper and more scalable than traditional P2P event fundraising.

  • Inside the Mind of a Major Donor

    Everybody knows that relationships are the key when it comes to major donor success. However, most fundraisers are missing the boat by not working from the donor’s perspective. Schuyler Lehman will lead this session with the aim of understanding how to cultivate deep and trusting relationships with your biggest donors. He will share the five important insights he’s learned from closing hundreds of seven- and eight-figure commitments for organizations of all sizes.

  • How to Design a No-Fail Capital Campaign and 3 Truths You Need to Know

    Presented by Amy Eisenstein and Andrea Kihlstedt , this class will cover: The real reasons why capital campaigns fail without a good plan in place … and how you can create a fail-proof plan, how to identify leadership level gifts and how you can train your board members to help, why you don’t need a “money board” to lead a successful capital campaign, and how our clients are completing multi-million dollar capital campaigns and the secret to how they’re doing it even without much campaign experience.

  • How to Attract, Cultivate, and Wow Sponsors

    Do you dread finding sponsors for your next event? Are you tired of the standard “Gold, Silver and Bronze” packages and have a sneaking suspicion that your potential sponsors are too? There’s a better way, and you can learn it during this Flash Class! Joanna Hogan specializes in fundraising and sponsor development and is presenting this Flash Class to help you do just that. She will walk you through her step-by-step process to Identify, Attract, and Wow your sponsors so that the process is fun for you and for them, and gives you both the results you want. You’ll learn how to: Find and acquire new sponsors, create an inventory of meaningful benefits, write compelling proposals, create sponsor loyalty…and more! You will gain a new perspective, additional skills, and more confidence.

  • In search of the unicorn: Creating better recruitment and retention outcomes in your development program

    Finding and recruiting high-performing development professionals is one of the biggest challenges organizations face. Turnover in the development office costs organizations time, money and donor good will. Presented by Jeri Alcock and Lara Miller from Rose City Philanthropy brings a data-informed approach to every engagement and recruitment is no exception. We’ll share lessons learned from our work helping organizations to prepare for, recruit, and retain the right fit.

  • LinkedIn Marketing Concepts for Nonprofit Professionals

    You: One person making a difference: appear the best you can on LinkedIn: approachable, active as you achieve your personal career milestones. Us: The power of the organization’s message on LinkedIn: well-coordinated, inspiring, successful; its image to the business community: on-point, concise, everyone in the organization reflecting the mission in their own personal profiles. Them: All people who have not yet contributed to your cause but are available to you to research, selectively market to; when inspired by your cause, they offer their expertise, time, and money. Are the three compatible? Yes, if you use the smart LinkedIn concepts. Cohesive? This will take work, but it is attainable. You must feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all of us rowing the boat in the same direction. Presented by Marc Halpert, this talk will be based on his newest book, “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference,“ available in paper or Kindle on Amazon.

  • How You Can Optimize Your Recurring Giving Program

    Recurring donors can be 5.4x more valuable than one-time donors (or more) but do you spend 5.4x more time on your recurring giving program? If you’re like most nonprofits, the answer is probably not. We wanted to better understand how recurring giving programs were being done but from a donor’s perspective so we made recurring donations to 115 organizations across 9 different verticals and captured the process and analyzed the communications along the way. In this webinar presented by Brady Josephson, you’ll get key findings in three key areas: What does the donation process look like? What does the communication with recurring donors look like? How do organizations handle lost, stolen, and canceled credit cards? You’ll get ideas to try for yourself and insights into real experiments that have worked for other organizations to grow their recurring giving program.

  • Culture Matters: How to Create a Fulfilling Workplace and Empower Employees in your Fundraising Efforts

    Scott Koskoski and Jessi Marsh will teach, whether in a profit-based or mission-based setting, the art of workplace bliss by a licensed developmental psychologist. Most organizations spend way too much time and resources focusing on the outcome — the money (either from donors or through revenue). But if you take care of the culture (and we’d argue authentic leaders do it best), the net result is more money. Most orgs have it backwards!

  • Black Philanthropy Month

    August is Black Philanthropy Month, an annual campaign initiated in 2011 to strengthen African-descent giving in all its forms. Together with BPM Founder Jacqueline Copeland-Carson and BPM Architect Valaida Fullwood, learn more about the campaign, why it matters, and how participants, in the U.S. and abroad, are working to inform, inspire, involve and invest in Black philanthropic leadership.

  • What I Told the Italian Fundraisers: Making Fundraising and Our Sector Stronger

    In May 2018, Simone Joyaux spoke at the Festival Del Fundraising. She shared three concepts that she thinks are absolutely necessary for our sector and for our work: challenge ourselves and others, take risks, be brave and courageous. If we pursue all 3 concepts, then have hope. Otherwise, not so much, she says. Join us as we talk about what each of these concepts mean and how to apply them every day.

  • Uncovering the Stock Market Insiders Who Are Driving American Philanthropy

    Over $410 billion was given to charity in America in 2017! But did you know that half that amount came from just 1% of the population? Or that most of the growth in giving has been attributed to the rise of the stock market? In this session, Jay Frost uncovers the elite stockholders hiding in your constituency who are driving today’s explosion in philanthropy. You will learn how to identify, research, and build fundraising strategies around this very unique group of extremely wealthy and generous Americans. Don’t miss this eye-opening exploration of America’s richest and and most philanthropic individuals!

  • Lessons Learned As a College President that Every Nonprofit Leader Should Know

    From his experience in higher education, Bill Crouch from Crouch and Associates will teach you the 11 critical mistakes that if avoided, will change your mentality and your performance.

  • The Backbone of Successful Fundraising

    It is amazing how many nonprofit organizations are attempting to raise money from individuals, corporations, foundations, and other entities within their community and they have not created the basic infrastructure for fundraising. Diana Hoyt will walk through what documents must be in place to successfully fundraise. No one would build a home without a foundation; so why would you attempt to build a fundraising program without a foundation?

  • The Accountable Nonprofit: Ethics & Regulations You Need to Know

    Nonprofit organizations are under more scrutiny today than ever thanks to a few bad apples and zealous regulators. Learn how the Standards for Excellence®—an ethics and accountability code for our sector—can keep your organization on the right track. Review the IRS regulations with Stephanie Cory that impact donor acknowledgement and the charitable solicitation registration requirements that impact how you raise funds. This session will cover key organizational policies your nonprofit should have in place. Walk through examples of the most common types of misconduct in the nonprofit sector and how to avoid them. Explore the most misunderstood tenants of the Association of Fundraising Professionals’ Code of Ethical Conduct and Donor Bill of Rights.

  • Boomers, X-er’s, Millennials, Oh My! Surfing the Next Wave of Philanthropy

    In the philanthropic community now, we have the greatest span of generations in recent memory—as donors, volunteers and professional practitioners. As we develop our fundraising programs, we must consider that each generation has different motivations for philanthropy, different modes of communication, and different ways that they will take action. So how do we engage Baby Boomers, Generation X, Millennials and the activist Gen Z in our causes? In this session, Alice Ferris will talk about characteristics of the generations, communication methods, and do’s and don’t’s in intergenerational development.

  • 9 Useful, Proven Strategies to get the Major Donor Visit

    Major gifts from individuals represent, by far, the single greatest potential source of revenue for non-profits – and that’s true for nonprofits of any size or shape! If you’ve got donors, you’ve got the raw material for a major donor program. But you won’t get far unless you meet with folks face-to-face. The key to success is getting the visit! Do this, and you’re 85% down the road to success. It’s the hardest thing to do, but the payoff makes it totally worth it. Join Claire Axelrad from Clairification as she dives into how to execute these nine strategies to help you on your way to raising the major gifts that will assure you reach your goals.

  • How to Calculate Your Key Fundraising Metrics

    It is fundraising planning time for those who have a Fiscal Year starting in July. So, what are the first steps that you should take even before you start your planning? Evaluating and analyzing your key fundraising metrics! It all starts before the before! In this webinar, join Robin Cabral as we will share with you a “how to” calculate your key fundraising metrics to inform your development planning processes. .

  • The Happy Healthy Fundraiser

    The passion that nonprofit professionals feel for their work is a double-edged sword. On the one hand, that fervor helps them keep going in the face of difficult challenges, especially in the early stages of their careers. On the other hand, they can be so driven they don’t stop to refuel or smell the proverbial roses or even notice they are experiencing symptoms of burnout. This interactive workshop is based on Beth Kanter’s new book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout.

  • What Are Simple Development Systems and How Can They Help You?

    Pamela Grow

    Tuesday, July 24, 2018

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    Are you dizzily reeling from one fundraising event or activity to another, feeling like you’re running on a hamster wheel? Nervous about declining revenue? It’s time to systematize your fundraising! Join us as Pamela Grow explores the systems your organization needs for creating sustainable fundraising revenue throughout the year. Attendees will receive a free template and walk through building one of their systems during this training.

  • 7 Steps to Fundraising Freedom

    Mary Valloni

    Thursday, July 19, 2018

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    Join Fundraising Coach Mary Valloni to uncover and utilize seven steps to accomplish fundraising freedom.

  • How to Get Your Board to Fundraise

    Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on equipping and motivating your board members to be great fundraisers. You’ll learn how to help them get over their fear of fundraising and develop the fundraising habit. The session includes tools and samples that you can use to start building a fundraising culture within your board.

  • Planning For Your Year-End Appeal

    Many nonprofits raise 40% of their annual revenue during the holiday fundraising season. Development teams should begin planning year-end activities and appeals in the summer in order to succeed during this crucial last quarter of the year. Join Loree Lipstein and Tracy Shaw from Thread Strategies team to learn how to start planning early for the best ways to engage your community in this key period of giving. The presenters encourage attendees to bring their own examples of success to share with the group.

  • Starting from the Ground Up – Launching a New Non-Profit in Challenging Times

    Carolyn Walters and Wanda Urbanska from Crouch and Associates teach from practical, first-hand experience the art of beginning a non-profit, whose success in this case led to the creation of a PBS Television show!

  • Maximizing Online Donations

    Compared with less than 2% growth in overall US fundraising, online giving surged another 10% the last several years in a row, while email, social media, crowdfunding, and mobile fundraising each increased by more than 25%. Join Darian Rodriguez Heyman for a practical, tactical workshop focused on sharing the tips, tools, and how-to steps for success your nonprofit needs to know to make the most of your digital presence. Our seasoned presenter will share tips designed to help you double online giving in just two months, plus a wide range of helpful resources and strategies for taking your organization into the future.

  • GDPR – What is it, how does it affect fundraising in the US, and beyond

    You’ve no doubt heard about the GDPR, and might still be wondering ‘how does this affect me?’ In this session presented by Adrian Beney, we’ll discuss how the GDPR affects organisations in North America, as well as other jurisdictions outside the EU. The session will cover why those organisations need to pay attention to it; what are the fundamental principles behind it; and then most importantly, what should a non-EU organisation do, depending on the extent to which they have engagement in the EU.

  • Donor Experience, DX unlocks the future of your fundraising relationships

    Put yourself in the donor’s shoes. They don’t want another lapel pin or bumper sticker. They want to know they make a difference to your institution and they are valued. Lynne Wester elaborates on how donor appreciation is not expensive, but neglecting it can be. Research shows that it is seven times more expensive to acquire a new donor that to keep the one you have. The solution is simple: put the donor first, consume yourself with the DX, their experience, not yours.

  • Prospect Research Tools: Getting the Most Bang for Your Buck

    Kelley McGeehan will focus on low or no-cost research tools that you can incorporate into your arsenal of tools to help you maximize your research efforts and minimize the amount you are spending on the tools, whether for cost-savings needs or to be able to allocate the resources to another area.

  • Building an Effective Nonprofit Board: 5 Tips to Take a Board from Second Rate to Spectacular

    Presented by Jennifer Oyer, this high level, robust session will guide you through tips to take your board from second rate to spectacular by looking at five areas: Strategic Board Recruitment & Practicing Good Hygiene; Specific functions and expectations of a board member; Planning an effective Board meeting; Evaluating your Board; and Professional Development for your Board.

  • Activism and Fundraising: Successful Strategies

    In this session, you’ll learn: – How to raise more money for the causes you care about – The answer to the most common question I get asked – “How do I build a campaign that wins?” – How to use the best tactics to win campaigns and create the change you want to see. – A case study of fundraising and activism that worked. – How to get more donors and supporters.

  • Niche Fundraising Approaches Can Work

    Presented by Scott Koskoski and Michael Strader, this class will teach the art and science of fundraising for a narrow, ultra-specific niche that does not have broad appeal or resonance with the donor public.

  • The ‘Why’ of Direct Mail Fundraising

    Presented by Wayne Gurley of Allegiant Direct, this class will be an overview of direct mail, including topics such as: – What direct mail (DM) is it and what is isn’t – How DM works to feed the fundraising “pipeline” – A discussion of donor long term value – Demographics and years of giving between 1st gift and major gifts – Case studies on long term value and return on investment – A discussion of “annual giving” and how it feeds high donor attrition – Steps to reduce high donor attrition

  • Strategies & Tactics for International Fundraising & Prospect Research

    Over half of the world’s millionaires are located outside the US and philanthropy is booming around the world! Are you looking outside your borders? In this fast paced, entertaining and illuminating survey of global giving, Jay Frost explores the major wealth centers and philanthropic trends in each region of the world providing participants the tools to identify major international fundraising opportunities for your institution and help your office better navigate the cultural, legal, and budgetary challenges of transnational giving.

  • The Importance and Operational Mechanics of Information Management

    Regardless of size or sector, development organizations collect and interpret vast amounts of data to describe constituents and record philanthropic support. When data is accurate and consistent, it can be easily translated into information that allows for optimal communications with constituents before, during and after the solicitation, and helps you reliably measure overall fundraising success. This class will talk about the importance of having a single source and version of the truth (about constituents and fundraising activity) and what’s involved in keeping it.

  • The Six Key Elements for Successful Fundraising

    From non-profit organization CEOs to board members to fundraising staff, I’ve seen and felt the deep, visceral pain that asking for money causes. In hundreds of consulting engagements, I have witnessed the terror that even the word “fundraising” foments in people: “You’ve joined our board, and now you will have to… FUNDRAISE!” Fundraising is difficult, but people make it harder than it needs to be. Fundraising done well is joyful, and donors giving millions of dollars to the causes they care about are exhilarated by the experience. Would you consider changing the way you currently fundraise if I could show you how to make it easier? In this webinar, Cedric Richer, President, and Co-Founder or Richer & Richer will teach you how to be a much more effective fundraiser. You will learn about the six key elements that impact an organization’s ability to fundraise successfully. He will walk you through each of these important components and explain how to apply them to your fundraising practice in ways that will be effective.

  • 4 Secrets to Supercharge Your Major Gift Program in 20 Minutes a Day, or Less

    This session is for busy executive directors and development professionals who want to raise significantly more money by making the leap into major gift fundraising, but haven’t had the courage or know-how to get started, or are ready to seriously grow fundraising results. If you want to start or grow your major gifts program, this session is for you. Whether a major gift for your organization is $1,000 or $10,000, join Amy Eisenstein, author of Mastering Major Gifts, as you will learn how to ask and receive more major gifts this year.

  • Leveraging Analytics to Boost Engagement

    Join Josh Birkholz, author of Fundraising Analytics, as he unpacks new applications of data science to boost giving among your base for support. In this dynamic session you will learn techniques such as constituency analysis, engagement scoring methods, and prescriptive diagnostics.

  • Donors’ Lives, Donors’ Legacies: How Legacy Letter Writing Can Lead…

    We have so much more than money to bequeath to our family and friends; we can pass along the values that guided us throughout our lives. So too developing a deeper sense of whom and what matters to donors can guide thinking and conversation related to future or current planned gifts. Attendees will develop an understanding of how having a donor or prospective donor write an ethical will or legacy letter can lead to deeper, more meaning discussion of future or current planed gifts.

  • Develop a Winning Nonprofit Culture with Minimal Resources

    Is your nonprofit’s culture determined by design or default? Join lifelong entrepreneur Jay Wilkinson, founder of Firespring, to discover how to create an award-winning nonprofit culture with minimal resources. By taking simple, actionable steps toward improving the culture within your nonprofit, your organization can grow by leaps and bounds internally and externally. Jay Wilkinson has been focused on-and continues fine-tuning-many aspects of company culture for decades, applying it to both his own company and the various nonprofits he is involved with. This is a can’t-miss presentation every nonprofit can learn from regardless of size or available resources. • Discover 3 steps to creating a healthy nonprofit culture. • Self-assess your nonprofit’s culture. • Learn from 5 revealing stats about employee engagement. • See nonprofit culture in action with real world examples.

  • Building Public Interest In Your Cause

    In order to build public interest, causes must understand how individuals consume cause messaging and the approaches they take to build stronger belief in issues. This session will describe how to build messages that get the public to move interest to action for the mission.

  • How to Successfully Fundraise Internationally

    International Fundraising can be a rewarding experience, producing both new friends and new funds. It can also be an expensive and time-consuming exercise in futility if entered into without sufficient planning, resources, and understanding. This Flash Class will help you determine if your organisation needs to establish an international presence, and the different options available as well as the strategies & guidelines to adopt to ensure it’s a rewarding experience rather than a disappointing exercise. Hosted by Nancy Bikson, Managing Director, Chapel & York International

  • Use Social Media to Engage Your Donors

    As online giving and social media donations like Facebook fundraisers continue to grow in importance, it’s critical for organizations to use these methods of increasing growth. In this presentation by Erika Serrano, Director of Email and Digital Marketing Solutions, and Jennifer Cole, Director of Sales, you’ll learn the following key information for engaging donors on social media: – The importance of donor engagement on social media and how to create successful engagements – Visual story-telling strategies to create greater awareness and drive donations – Social media advertising fundamentals and best practices – How the online giving landscape continues to transform and impact fundraising

  • Does Your Phone Weigh 500 Pounds?

    The phone sits on our desk and stares at us. Picking up the phone to call donors can be a challenge… and sometimes the phone feels like it weighs 500lbs! As fundraisers we know the importance of calling donors to thank them but—how, when, what do we say and most importantly, who should be talked to? Sam Laprade, Director, Gryphon Fundraising, will lead an interactive session that addresses stewardship strategies, the donor database and most importantly, techniques to help you raise more money for your organization. Making “cold” calls can be a daunting task, but this session will break through the fear and make them “warm” calls that may generate more revenue for your worthy cause. You will leave this session wanting to pick up the phone and start connecting with your donors! Learning outcomes: – How to manage calling your donors into your very busy day – What to say to donors about your organization and most importantly what not to say – Who to call: the database metrics that leads to “low hanging fruit” – Stewardship and donor relations strategies – How to pick up the phone and enjoy this touch point with their donors

  • Engaging Your Board Members in Fundraising

    Nonprofit board members have three basic roles: – setting organizational direction, – providing oversight, and – ensuring the necessary resources Fundraising is an opportunity for board members to be actively involved in the life of the organization. Despite these opportunities, fundraising tends to be a dreaded responsibility for many board members. Board members may dislike fundraising for a variety of reasons: – They don’t know where to look for potential donors. – They feel uncomfortable asking people for money because they feel like they are begging. – They fear that if they ask their peers to donate to their organization, these peers will turn around and ask them to donate to another organization. Join Abbie Von Schlegell from a. von schlegell & co in this Flash Class on how to get your board members engaged in fundraising!

  • Trends and Tips for Driving Year Round Fundraising

    The rise of online fundraising tools creates a virtual arena to reach more donors and raise more funds. Join Kelly Velasquez-Hague from OneCause as she discusses trends and tips for turning online fundraising into year-round engagement and donations. We will explore easy-to-implement ideas for building robust online campaigns into your cause.

  • Talking About…Our Generations

    The Who might have been “Talkin’ ’bout My Generation,” but chances are your organization spans several generations. Maybe you have employees born in the Eisenhower era. Maybe some were born when Bill Clinton was in office. Whether in their twenties or sixties, or beyond, each person has unique — and often surprising — skills and experience to offer. One of the keys to a strong, successful organization is for those of all ages and eras to listen to, and learn from, each other with respect. Join David Munshine from The Munshine Group as he talks about the importance of: • Not stereotyping workers or volunteers • “Reverse mentoring,” where younger employees can help older ones with professional development • Giving each person a chance to share his or her knowledge • Fostering a positive workplace culture among all ages at all stages

  • Artificial Intelligence and the Future of Generosity

    The nonprofit sector is at an inflection point. The core business of philanthropy hasn’t fundamentally changed since 1889 with the drafting of The Gospel of Wealth by Andrew Carnegie. As for-profit businesses are investing billions in their data infrastructures at a rapid pace, the nonprofit sector still largely relies on antidotal information to inspire and guide relationships. But now, with advances in Artificial Intelligence technologies, we hold the key to unlocking human generosity in a way unlike any other time in history. Taking research and current examples of how artificial intelligence technologies are being harnessed in the for-profit and nonprofit sectors, Precision Philanthropy explores how generosity, when informed by machine-learning, can benefit humanity in a more powerful way than any time in history. Making a case for investment and practical tips on how to start exploring machine-learning technologies, authors Nathan Chappell and Nathan Fay share how, and why, the third philanthropic age will become known as an era of “Precision Philanthropy”.

  • The Dynamics of the Ask

    Fear. Loathing. Avoidance. When it comes to the word “fundraising” these terms are usually found nearby. While most of our nonprofits cite “fundraising” as their number one priority, they also cite it as their number one challenge (as do our board surveys, too!). Aly Sterling’s webinar will help bust a few myths that surround the art and science of donor cultivation and solicitation. Aly will distill things down to a simple step-by-step process, complete with comfortable script ideas and examples of the most typical roadblocks to anticipate and the best responses for which to be prepared. Designed to build confidence and comfort, this webinar is a must not only for staff, but for board members, and key volunteers in any competitive nonprofit environment.

  • NP Webdesign: Turning Your Site Into a Fundraising Tool

    In this webinar Emma Wolfe and Kyle McClure will go over the basics of web design for nonprofits, covering the essential elements of a nonprofit website. We will highlight user experience and quality content creation among other best practices. You will walk away with the knowledge of how to make your website an integral part of your fundraising strategy.

  • Secrets of the 2nd Gift – the Key to Donor Retention

    Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second. In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates, and high donor lifetime values. You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use! Learning Outcomes: – Explore current research on donor loyalty and retention – Understand the importance of donor lifetime value – Learn new donor communications techniques that get the second gift

  • Nonprofit Consultants: the extraordinary hidden resources in plain sight

    Can the right consultant make a positive impact on your clients, your board and volunteers, your staff, and even your career? Yes! Or at least you hope so. But maybe you still have questions, like… Why would I need a consultant? What kind of work do consultants do? Won’t a consultant just make more work for me? How can you tell if he or she is qualified? How can I tell if they’re working? How are my staff and volunteers going to react? Won’t the board think I can’t handle things? Why do they charge so much, and am I paying the right price? If I want a consultant, how do I even find one? And just who are these people calling themselves consultants and why don’t they have “real” jobs!? And more, right? As the “gig economy” expands and permanent nonprofit staffing contracts, you and your nonprofit need to grasp how and when to work with people offering their services on an ad hoc basis. Whether you’re looking at engaging consultants for staffing flexibility, budget constraints, specialty skills or because you want some of the best people in market, but they don’t want permanent jobs, this Flash Class with Matt Hugg from Think NP will ramp you up, so you can take advantage of this (not so) hidden, extraordinary resource to the nonprofit sector.

  • Turn Reluctant Board Members into Enthusiastic Fundraisers

    Your board can be one of the strongest planks in your development strategy, but only if they are energetic, properly engaged, and motivated. This presentation focused on techniques and tools that can help your development teams mobilize their board members. Carol is an internationally known speaker, author, trainer and consultant for nonprofit organizations.

  • Fundraising Practices that Do and Do Not Enliven, Elevate and Sustain Philanthropy

    Jim Langley, working from a large number of donor studies and donor records, will demonstrate which fundraising practices reveal, heighten and promote the highest expression of donors’ philanthropic propensities and which practices cause donors to shy away from fundraisers and the organizations they represent and to give less than they are capable of and willing to under the right circumstances. Langley will demonstrate how widely-used, shortsighted fundraising practices have created higher barriers to fundraising success for worthy organizations and how ethical and authentic practitioners can overcome them.

  • AI-Enabled Fundraising: How Artificial Intelligence will Revolutionize Fundraising Forever

    Artificial Intelligence has been called the fourth industrial revolution and has been acknowledged as having the potential to be more impactful than electricity and fire. In this talk Adam Martel, a former major gifts officer at Babson College turned technology CEO at Gravyty, will discuss how artificial intelligence is revolutionizing fundraising and what this revolution means for our organizations, our donors and our impact on the world. In this session Adam will discuss what an AI-enabled fundraising office looks like and you will learn: – What artificial intelligence is (and isn’t) – How artificial intelligence is being used in industries similar to fundraising – How AI is revolutionizing fundraising today – How AI will redefine the way we work – What’s next in the artificial intelligence revolution

  • Your Relationship-Building Checklist

    You are in the relationship building business. You have to have trusted, productive and meaningful relationships with donors, potential donors, board members, volunteers, your team members, supervisor, peers, and mission-staff members. In this fast-paced, content rich session we’ll help you assess your skills, identify opportunities for growth, and take your relationships to the next level. Join Karen Osborne from The Osborne Group, Inc. in this “can’t miss” session.

  • The Capital Campaign of the Future: A Cultivation Tool to Close Major Gifts

    The one-type-fits-all style of campaigning is no longer effective for many schools. In fact, the traditional campaign, with its arbitrary and fixed timelines and routine insistence on methods, is slowly disappearing. Join Ralph Nardini as he discusses a more fluid approach, using moves management techniques and a longer nucleus phase. Today’s campaigns are less formulaic and rigid, and becoming more flexible and nimble in how they unfold. The successful campaign needs to marry the interests of the top five percent of donors with the current needs of the school.

  • How to Get Your Board to Lead the Way on Giving

    Diversity abounds—almost half of millennials and children are from ethnic minority groups. If your nonprofit wants to remain relevant and meet the current and emerging needs of the community, you must be intentional in identifying and engaging diverse donors. Join Tycely Williams from YWCA in this session as you will learn how to leverage and interpret traditional prospect research to better align with the values & interests of ethnic minority groups. Tips will be shared on how to best create strategies for inclusion and equity with emphasis on diversifying the volunteer leadership pipeline.

  • How to Get Your Board to Lead the Way on Giving

    Is everyone on your board giving as much as they could? Are they giving gifts that inspire each other to give generously? Probably not. And if they’re not, chances are others aren’t either because strong fundraising starts with strong board giving. Join Brian Saber to learn how to help your board members: – See their way to giving personally significant gifts – Understand the power of their gifts – Understand the importance of unrestricted gifts – Use their special event gifts more strategically – Take ownership for soliciting each other

  • The War for Fundraising Talent

    The War for Fundraising Talent is an honest yet hopeful critique of professional fundraising, intended especially for small shops that find it difficult to consistently achieve their fundraising goals. These organizations are notorious for rapid turnover and high donor attrition which are merely side effects of a much larger problem. This inter-sector conflict will not be won by those organizations who continue to mistakenly consider their scarcest resource to be donors with dollars. After years, if not decades, of obsessively accumulating new donors, most organizations have more than enough donors to keep them busy for quite some time. Those willing to part ways with this time-worn paradigm will discover how to retain more of the talent they already have and empower their new recruits with an environment where fundraising professionals can achieve mastery and find meaning in their work. Jason Lewis, CFRE & AFP Master Trainer, provides the sector with an oft-needed contrarian voice, willing to question deeply engrained beliefs and assumptions of how effective fundraising really works. Whether writing or speaking, Jason challenges the prevailing wisdom about effective fundraising practices, hiring decisions, and donor behavior.

  • Annual Donor Check-ups to Boost Development

    In this presentation, Don explained how data analysis can pinpoint trends as well as potential opportunities so you can respond quickly, using data you’ve already collected. You’d be surprised by the insights you can glean with just a little bit of effort. Don Souhrada has served as the Director of Development for the Rehabilitation Institute of Chicago and the Director of Major Gifts for the University of Chicago Medical Center.

  • Burnout.

    Join Scott Koskoski and Shelley Prevost from Crouch and Associates as they teach you what personal and professional burnout looks like, how it affects us, and how to avoid it. This is from both a clinical perspective and a fundraising perspective and always makes for great Q&A!

  • Now We Rise: Developing Women’s Leadership in a Changing World

    In this session- join Mazarine Treyz from Wildwoman Fundraising as she talks about what’s currently going on, how we’re moving backward and how we’re moving forward. We’ll talk about what makes female nonprofit leaders fail, the unconscious patterns we play out- our coping strategies- our archetypes, and how we can support each other in leadership.

  • Online Tools that Help Nonprofits Learn, Listen & Engage

    Every day you learn about a new mobile app or piece of software that will “change your life.” There’s so much coming at you; it sometimes feels like you’re drinking through a firehose. In this session, we will help you make technology your friend. In his most revealing session, Jay Wilkinson, Firespring CEO, takes you behind the curtain to show, in real-time, which tools he uses to manage his online presence and why. You’ll learn: – Which social media platforms you should care about. – 5 online tools that will help you master your online world. – Listening tools. – Engagement tools. – How to master your online presence in less than 15 minutes per day.

  • Making Screenings Work for You

    Screenings are a wonderfully fast and economical way to find a treasure trove of data about your entire constituency. But data alone won’t make a difference to your fundraising program. It is your implementation plan–and how you sell it–that will make your data investment win the hearts and minds of your colleagues and contribute to your overall fundraising success. In this session, we will walk through the entire process, from initial vendor selection through implementation planning and final review, to help you design a strategy that your colleagues will understand and adopt, letting you lead them to the success you all want.

  • Back To Basics: How To Meet Your Revenue Goals Post-Tax Reform

    Join Scott Koskoski and Shelley Prevost from Crouch and Associates as he teaches you what the 2017 Congressional tax reform package means to the psyche of core, midlevel and major donors, and how nonprofits can adapt their fundraising mix to meet their goals and achieve donor engagement.

  • Big Gifts in Small Places: Major Gifts for Organizations of Every Size

    Do you wonder how your organization could identify and attract very large gifts? Join us as Jay Frost shares some of the best ways to build a major gift program that is right for you and your donors. Recognized as one of “America’s Top 25 Fundraising Experts,” Jay has worked with thousands of organizations to identify billions in support over the last thirty years. Come and find out how you can take your major gift fundraising effort to the next level!

  • Do’s and Don’ts of Donor Data Migration

    Are you considering migrating to a new CRM or Donor Management System? In this webinar, Jon Goldberg from Megaphone Technology Consulting will discuss how to oversee moving your data smoothly between systems.

  • How to decide what fundraising software is right for you!

    Choosing a donor database can be a little like Goldilocks and the Three Bears. There are so many services to choose from; it’s difficult to determine which one will be “just right” for your organization’s needs. This presentation is designed to arm you with the information necessary to identify and implement software that would make even Goldilocks a happy girl!

  • How to Use Facebook’s Free Fundraising Tools

    In the last year, Facebook launched an entirely new set of tools to help nonprofits raise funds on the platform. Did you know that your nonprofit can now collect donations with these tools on your page, via Facebook ads, and even during Facebook Live streams? In this Flash Class, Julia Campbell from J Campbell Social Marketing will walkthrough how to successfully register your nonprofit to use Facebook’s powerful new Fundraising Tools and a brief step-by-step guide to using these free tools to raise money using Facebook!

  • The Definitive, Failproof, 100% Money Back Guarantee Guide to Cultivation Events

    The house party. The cocktail reception. The Jeffersonian dinner. Ah, yes, it’s the Donor Cultivation Event. Maybe you’ve tried them, maybe you’ve wanted to try one, or maybe you’re suspicious of them. Over the years, we’ve learned backstage secrets and valuable wisdom, and through this webinar, this wisdom can be yours! Join us for insider tips, from the guest list to wine list … and a few funny stories of lessons learned!

  • Benchmark Against the World’s Largest Donor Database!

    The Growth in Giving Database- a “Big Data” collection of real (yet anonymized) gift transactions from more than 15,000 nonprofits- now produces quarterly reports on the health and state of philanthropy. For the very first time, nonprofits can receive near-real-time information on the state of the industry from as little as 45 days in the past. Join us as we discover what’s happening, especially in these uncertain times of tax reform changes.

  • Engaging Grateful Patients in Major Gifts

    If the most valuable relationship a medical center/hospital has is with patients… and patients value their clinicians most, how can the philanthropic office leverage these two facts to better enable fundraising? This session will discuss the natural connections between the patient’s healthcare experience, their desire to say “thank you,” and how, when received correctly, is part of the healing process leading to greater opportunities in philanthropy. Join Randall Hallett from the Gobel Group as he walks through: – Understand how philanthropy is part of the healing process – Recognize how clinicians think about philanthropy – Comprehend how to change their perspective of a foundation or development office – Learn some of the basics when it comes to engaging clinicians

  • Prospect Research in the Cognitive Age

    David Lawson, Author of Big Good: Philanthropy in the Age of Big Data & Cognitive Computing, and CEO of cognitive computing company, NewSci, discusses the changing role of prospect research. David foresees three distinct career paths for information professionals in our field, and all of them are integral to the success of nonprofit organizations and institutions.

  • Asking Styles: A Revolutionary Concept in the Field

    Join Asking Matters President Brian Saber to learn about your Asking Style, its specific strengths and challenges, and how to apply your Style to be a more comfortable and effective fundraiser. Which prospects might be the best fit? How do you make a strong case for support in your own voice and from your own perspective? What do you need to watch out for during the meeting? When you use your Asking Style to fundraise, you’ll be able to cultivate and solicit individual gifts that allow your organization to fulfill its vision and have the biggest impact possible!

  • The New Millennium of Performance Management

    Join Jim Mueller from James Mueller and Associates as he dives into how to develop a winning team within your organization. Some of the topics Jim will touch on include: – Traditional employee appraisal systems are outmoded and counterproductive – Stop assessing, start coaching – Barriers to coaching – Benefits to coaching – The coaching model – Positive Inquiry Coaching – Why make the effort to coach – Brief word on stages of team member growth

  • Quick Guide to Creating a Development Plan

    Join Linda Lysakowski, author of many books including: Recruiting and Training Fundraising Volunteers, The Development Plan, Fundraising as a Career: What, Are You Crazy? and many more as she discusses the importance of creating a development plan.

  • Beyond the RSVP: Crowdfunding for Special Events

    Traditional events still play a big role in the fundraising initiatives for many nonprofits, yet by their very nature, often limit who can attend or who can choose them to. This ultimately means you leave money on the table or miss an opportunity to raise awareness around your mission. Crowdfunding gives you the ability to “open up the virtual doors” on your events to change the narrative on how you market them, so you can ultimately reach more people and raise more money. You won’t want to miss this workshop as Dana Ostomel of Firespring works with you to discover how to take a socially engaging approach to your next benefit.

  • How to Turn Your Fundraising Event Attendees into Supportive Donors

    This session will show you how to use your next special event to build a stronger and bigger donor base. Join Robin Cabral of Development Consulting Solutions as she shares helpful tips to steward donor prospects before, during, and after your next special event.

  • The Nimble Nonprofit: A Full Circle Strategy For Mission Growth

    Join Tim Sarrantonio of Neon CRM and Lisa Lane of Nonprofit Garden as they drill down further into an inclusive and interactive marketing and retention strategy, outlining best practices for a cohesive full-circle strategy of major donor engagement around your annual fund.

  • Using Social Media to Enhance Year-End Giving

    Are you about to enter the stretch run of your year-end giving? Join John Haydon as he walks through how to use social media to increase your online presence. Doing so might just help you get in front of more donors and help you reach your year-end goals.

  • Beyond Technique: Finding New Prospects

    Finding new prospects for your organization is a constant challenge, especially if you need to go beyond the people who are brought through your usual donor acquisition channels. Sometimes the names in your database simply don’t have the wealth or philanthropy to support your needs. Join Jennifer Filla, president and founder of Aspire Research Group, to learn key strategies for effective prospecting.

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  • Creating a Planned Giving Program that Works!

    What should you consider when trying to bolster your Planned Giving Program? Bill McMorran of Green Oak Consulting shares helpful tips and tricks for implementing a successful Planned Giving Program.

  • Are You Digitally Connected? Your Donors Are!

    Whether you are looking for the best ways to attract members of different generations, or need help getting your email marketing to the next level, the advice presented by Nate Petel, Vice President of Sales & Service, as well as Erika Serrano, Director of Digital & Email Marketing Solutions is sure to help!

  • Lobbying, Advocacy, & Political Activities

    Many nonprofits shy away from engaging in advocacy or lobbying activities, often due to confusion regarding the permissibility of such activities. But advocacy and lobbying can be powerful tools for a nonprofit in advancing its mission, amplifying its voice, and increasing its impact, particularly in a volatile political climate. In this class, Erin Bradrick of Neo Law Group will briefly cover the basic federal tax laws that apply to 501(c)(3)s with respect to advocacy, lobbying, and election-related activities.

  • Finding and Keeping Top Fundraising Talent

    How do you identify and retain skilled fundraisers? You know, the ones who can work effectively with your investors of highest capacity. Sometimes they call these folks “major gift officers.” You’ve been this route before. You hire and 16 to 18 months later they’re gone. Lost momentum and tremendous expense. What’s wrong with this picture? Join us as Larry Johnson, founder of The Eight Principles™, shows you how to get off the hiring merry-go-round while acquiring the fundraising talent you need.

  • How to Build Sustainable Funding

    A one-time gift is helpful. But sustainable funding will drive your organization and your mission long after a single gift is forgotten. In this CFRE-approved Flash Class, Marcy McNeal of Benevon will demonstrate a systematic model for building sustainable funding for your mission. Learn to leave a legacy of passionate lifelong individual donors. You’ll learn the Benevon Model, an organic system for building sustainable funding for the mission of your organization from multiple-year individual donors.

  • Exhilarating Email

    Want to be an email Ninja? This CFRE-approved Flash Class will show you where to find email addresses, how to use email addresses to find more information about your donors, free tools that will boost email response and much more. Presented by Sarah Richards, the Coordinator of Prospect Research at the Dynamic Catholic Institute, an OPRN Board Member and a 2017 NEDRA Presenter.

  • How to Cultivate Donors in 2017

    Cultivating a donor is more than building a relationship. It means understanding the donor’s motivation for giving, connecting their passion to your programs, and learning the best way to ask the donor for a gift. The payoff is huge: done correctly, the cultivation process can make it much easier to secure the gift. In this Flash Class, Victoria Dietz, Vice President, The Curtis Group shared best practices and practical tips on how to develop and cultivate the best possible relationships with your donors.

  • Managing Change for Success

    All too many initiatives that are designed to profoundly change an organization, especially technology transitions, fall short of their goals: 70% fail in some way. The loss of time, effort and resources can dramatically impact your organization’s ability to deliver your mission. Fortunately, by incorporating effective change management strategies, you can greatly increase your chance of success. Heller Consulting’s Vice President of Professional Services Smita Vadakekalam shared her experience in guiding nonprofit organizations through successful technology projects. As a Prosci Certified Change Practitioner, she explained the purpose of change management, and share best practices, resources and tools to help nonprofits incorporate effective change management strategies into their own projects.

  • The Secret to Raising Money in A New Political Era

    Do traditional fundraising techniques still work in a new political era? Is uncertainty good or bad for nonprofit organizations? When political powers change, do donors change as well? In this CFRE-approved Flash Class, Scott Koskoski of Crouch & Associates highlighted the new realities of development in America. He also demonstrated how to leverage current events and attitudes to help your organization fundraise more effectively and further your mission.

  • How to Capture More Major Gifts with Your Online Giving Day

    An online giving day is an excellent way to boost your annual fundraising. But if that’s all it does, you’re missing a huge opportunity. Studies and case studies overwhelmingly demonstrate that an online giving day can be an excellent tool for engaging, cultivating, and stewarding major donors. In this Flash Class, Justin Ware of Groundwork Digital highlighted the best practices in using an online giving day to establish the key components every major gift shop should have in place before a giving day – both for the sake of your annual fund AND your major gifts program.

  • Giving USA 2017 – The State of the Industry

    Where are donors giving? How do national trends compare with what’s going on in your area? Is your organization keeping up with its peers? DonorSearch and The Curtis Group, both members of The Giving Institute, sponsored this exclusive event, which offered insights into the state of philanthropy in 2017, based on the latest Giving USA data.

  • Healthy Data = Healthy Fundraising

    Strategic fundraising isn’t picking up the phone and asking for money. It’s building a database of donors and prospects that answers the critical questions: who your best potential major donors are, how to approach them and build relationships and how much to ask for. Mary Hackett of Ravela Insights highlighted critical data health check-ups you can do yourself to gauge how accurate and healthy your data is, and showed how to turn the insights you can gain from your data into development action.

  • The Power of Transformational Giving

    A recent U.S. Trust Study of High Net Worth Philanthropy highlighted the incredible power of transformational giving for major donors. How can you leverage the psychology of transformational giving to increase your support from major donors? In this Flash Class, Bruce Scott of Westfall Gold highlighted key information from the study, what it takes to move them to give transformation gifts, and show how giving events can motivate donors to give large gifts.

  • Why Stewardship is Your Most Powerful Fundraising Tool

    Studies show that it costs five times the effort, staff and dollars to acquire a new donor as it does to keep an existing donor. Yet many organizations expend far more resources on acquiring new donors than they do at stewarding and keeping them. That kind of thinking can get in the way of your fundraising and your mission. In this Flash Class, David Mersky, Founder and Managing Director, and Abigail Harmon, Creative Director/Associate, of Mersky, Jaffe & Associates showed how to work smarter, not harder, and build and manage an organization-wide donor stewardship plan.

  • Effective Fundraising Strategies for Gen X Donors

    For years, Boomers and Millennials have dominated the talk in philanthropy. But, now Generation X has begun to enter their prime years as donors, nonprofit leaders, and volunteers. They are current and upcoming business, board, and community leaders and they should be an important part of your organization’s long-term giving strategy. This session, presented by Angela White, CFRE, JG+A, explored trends and strategies for working with this generation of donors born between 1964 and 1980.

  • Turn Call Reluctance into Call Enthusiasm

    Why do the folks in your development office procrastinate when they have to make an initial phone call to a prospective major donor? In this Flash Class, Ellen Bristol of the Bristol Strategy Group outlined critical steps that can turn reluctant callers into development officers who call with confidence. Based on her work with many organizations of all types and sizes, as well as surveys of over 1,000 development professionals, Ellen explained how to help major gift officers and other development employees overcome their reluctance to pick up the phone, and learn to become more productive. Please contact us after viewing this Flash Class for Ellen’s free eBook.

  • The Art and Science of Donor Retention

    Studies show that it costs about 5 times more to acquire a new donor than it does to retain a donor. Since 60% of donors only donate once, you are in a lose-lose situation. Successfully retaining your donors is the most cost-effective way to increase your organization’s profits. Dan Kimball of Aplos highlighted simple donor retention strategies that can transform one-time gifts into ongoing supporters.

  • How a Smart Fundraising Plan Can Transform Your Fundraising AND Save Your Butt

    Your annual fundraising plan coordinates all your mailings, events, communications, grants, major gift efforts — and everything else. Are you automatically doing just what you did last year with just a few tweaks? Or are you revamping and upgrading your fundraising programs to dramatically increase your fundraising? Gail Perry, MBA, CFRE, of Fired Up Fundraising demonstrated how to design and implement a smart fundraising plan that gets everyone on board and far surpasses last year’s efforts.

  • Why Your CRM and Your Accounting System Need to Work Together

    Your CRM is over here. Your accounting system is over there. Put them together and you save time and money. You’re better prepared to meet funding challenges. You improve your sustainability and accountability. Joseph Scarano, CEO, Araize, brought what might sound like a dry topic to life and showed how integrating those two systems will benefit any organization every day.

  • Charity Registration Demystified

    Charity Registration is a topic that often isn’t well understood, but it should be: there are stiff penalties for failing to register or doing it incorrectly. In this Flash Class, Tony Martignetti used his seven years of charity registration consulting experience to explain, in plain English, the ins and outs of the process.

  • Creating and Engaging Your Donor Community

    A thriving online community of donors and potential donors builds loyalty and boosts fundraising. But where do you start? Tyler Kreitz of AppZocial outlined the best practices and resources to start and build an online community of loyal donors: a community with the potential to provide ongoing support for your organization and your mission.

  • How to Craft a Winning Case for Support

    How can you make it powerful, provocative and successful? Robin L. Cabral, MA, CFRE, highlighted best practices in preparing and using your case for support. She showed how to build a case that motivates staff, volunteers and donors to work hard to support your organization and your mission.

  • How Women Are Leading and Shaping Philanthropy

    Recent research has shown that women are different from men in how they consider philanthropy, both giving of money and of time. Learn about women, philanthropy and financial decision-making from Abbie von Schlegell, CFRE, Principal, A. von Schlegell & Co.

  • We’ve Screened Our List. Now What?

    You’ve done a full philanthropic and wealth screening of your donors and prospects. How do you turn that information into action? Andrew Shafer of Strategic Development Solutions demonstrated how to turn that information and research into priorities and action plans that will drive your fundraising. The goal is to get the most value from your screening results, learn how to evaluate your portfolio of donors and prospects, and build the strategies that will lead to more major gifts.

  • Using Data to Find the Best Board Members

    The same prospect research techniques you use to find the best prospective major donors can be used to identify superstar board members. In this Flash Class, Scott Koskoski of Crouch & Associates presented a real-world example of how to identify, attract and motivate superstar board members and change the culture of your organization.

  • Turn Call Reluctance into Call Enthusiasm

    Why do the folks in your development office procrastinate when they have to make an initial phone call to a prospective major donor? In this Flash Class, Ellen Bristol of the Bristol Strategy Group outlined seven critical steps that can turn reluctant callers into development officers who call with confidence.

  • 6 Ways to Spot High-Value Donors

    Learn the six characteristics that do the best job of predicting future philanthropy. Based on a study of giving data from 400 organizations and two million donors, we’ve found the six strongest indicators of major giving. Learn what they are and how to use them in this free webinar.

  • Engaging Millennial Donors: 5 Keys to Understanding

    Learn how to appeal to cause-oriented millennial donors to help reach your fundraising goals, now and in the future. During this presentation, AlumniFinder experts Nate Petel, Executive Vice President of Sales and Service, Jennifer Cole, Director of Sales, and Jeanette Rumsey Debiram, Corporate Education and Engagement Manager shared five key millennial mindsets to understand this generation, the best ways to reach millennials with your fundraising appeals and how data can help you engage with this group.

  • How to Build a Robust Campaign Leadership Team

    You can raise major gifts! Research-proven methods and results for unlocking your nonprofit’s potential.

  • Why Political Donors Are Your Best Prospects

    Political giving to federal and state candidates does more than show whether someone is liberal or conservative. It also predicts, with a huge degree of accuracy, future philanthropy. Based on a study of $5 billion in giving to 400 organizations, this webinar offered an in-depth understanding of the strong link between political giving and charitable giving. Learn how your organization can use that knowledge to identify your best major gift prospects. Presented by Bill and Sarah Tedesco, DonorSearch.

  • How to Get Your Share of Year-end Giving

    Studies show that almost one-quarter of all charitable giving occurs between Thanksgiving and New Year’s Day. For major gifts, that percentage is even higher. This Flash Class will show you how to capitalize on the Season of Giving and finish the year with more support for your mission. Presented by Jeri Alcock, CFRE, DonorSearch.

  • Why Do People Give?

    Understanding why people give is not only the fundamental question for nonprofits, but the key to recruiting the best board members and strongest supporters. Major gift giving isn’t merely a transaction. It’s an experience and a partnership between the organization and the donor. A better understanding of that transformational experience can help your organization become more transformational as well. Presented by Ron Schiller, Aspen Leadership Group.

  • Recruiting and Training Fundraising Volunteers

    It can be difficult to recruit volunteers to ask for money. It can be even more difficult to turn a “well meaning” volunteer into an effective fundraiser. Learn the secrets that one organization used to go from four board members raising $6,000 a year to a team of 150-200 volunteers raising $500,000 a year from Linda Lysakowski, ACFRE.

  • Raise More From Your Business Community

    If your organization doesn’t pursue corporate charitable giving, you’re missing out on a huge potential resources. Based on research, as well as a dual background in business and fundraising, Linda Lysakowski, ACFRE offered practical, real-world advice on raising more funds and support from your business community. Learn the secrets used by successful nonprofits when asking for money from businesses.

  • Insider Secrets for Killer Phonathons

    Whether your organization is planning its first phonathon (and wants to guarantee success) or is a phonathon veteran (and wants better results), this Flash Class will help. Highlighting best practices from many phonathons for a variety of organizations, Nick Sollog of the Sollog Group will share tips and tricks for setting up, managing and analyzing a successful event.

  • Where Are Your Donors Hiding Now?

    Roughly 14% of the U.S. population moves each year. Millions more change their phone numbers and email addresses. How do you find “lost” donors and supporters? Steve McGavran, Accurate Append, will share best practices in keeping track of donors and potential donors.

  • Data Security and HIPAA: What Researchers and Development Staff Need to Know

    If you’re starting a grateful patient program or adding a new vendor, here’s how to work with your compliance or IT team to ensure you meet HIPAA standards. You’ll learn what is expected in a typical security review process, how to solve common challenges and strategies that will ease the transition. This class is a general introduction to data security and HIPAA compliance for advancement staff.

  • 6-Figure Fundraising: How to Create and Run Your First $100,000+ Fundraising Campaign

    If you’re serious about making a difference, it’s time to stop talking about what you want to accomplish and start down the path towards actually achieving it. Learn how to start and manage an ambitious fundraising campaign that will help you gain the funds to support your vision.

  • The Leaky Bucket Assessment

    Productivity leaks out of your development office in ways you won't notice until the pipes burst and there's a funding crisis. Where are the leaks in your shop? In just a few minutes, the Leaky Bucket assessment will show you the metrics and strategies that can keep your fundraising focused and productive.

  • Is Your Strategic Plan Working?

    A new study of over 1,000 nonprofits unveiled the sobering truth: most nonprofits don't have a good strategic plan, don't have a succession plan and aren't doing a good job of communicating their mission and their message. The good news: the best practices uncovered in this study can help your organization ensure its future and fulfill its mission.

  • The Art of the Qualification Visit

    The qualification or discovery visit is the vital fork in the road for an individual’s relationship with your organization. How do you make sure you don’t disqualify great prospects or pursue weaker ones? Learn how to prepare, ask the right questions, listen effectively and understand critical visual, verbal and facial cues.

  • Why Women Are Driving Charitable Giving in the U.S

    Women drive many of the philanthropic decisions in this country, but their influence is often overlooked. Research shows that women behave differently than men in their philanthropy, and to treat both genders the same overlooks a lot of opportunities. Learn key considerations for success when soliciting gifts from women, including understanding the differences between men and women donors, understanding key motivators for women donors, and how to steward and recognize women’s gifts.

  • Giving USA Seminar: Keith Curtis, The Curtis Group

    Where are donors giving? How do national trends compare with what’s going on in your area? Is your organization keeping up with its peers? DonorSearch and AFP-MD sponsored this exclusive insight into the state of philanthropy in 2016, based on the latest Giving USA data. We provided a deep dive and in-depth analysis of giving by individuals, foundations and corporations, as well as planned giving, in every nonprofit sector. See where we’ve been, where we’re going and what your organization can expect.

  • Is the Wealth Transfer Finally Here?

    20 years after the infamous Boston College predictions were made, are we finally seeing signs of the Great Wealth Transfer? Jonathan Gudema, planned giving blogger and obsessive, presented key statistics from the most recent sources including higher education VSE/CAE surveys, Giving USA, the IRS and more – all indicating that Planned Giving is on the rise.Linda Lysakowski, ACFRE, has been a part of over 30 capital campaigns. Follow these best practices for organizing and managing every aspect of a capital campaign, including volunteers, board members and staff, to make your next capital campaign successful.

  • Build a Board of Fundraising Superstars

    Many board members have the connections, but not the skills, to be strong fundraisers as well as visionaries for your organization. Follow these tips to help board members become fundraising champions.

  • Is Your Organization an A+ or an F?

    The Fundraising Effectiveness Project (FEP) Fitness Test is a fast, easy way to measure your organization’s performance. Does your report card put your nonprofit at the top of the class? Learn how to use these free tools to do an even better job of fundraising.

  • 10 Tips for Organizing Your Capital Campaign

    Linda Lysakowski, ACFRE, has been a part of over 30 capital campaigns. Follow these best practices for organizing and managing every aspect of a capital campaign, including volunteers, board members and staff, to make your next capital campaign successful.

  • The Secrets of Successful Grateful Patient Programs

    Adam Wilhelm, who has helped healthcare providers manage many grateful patient programs, shared the principles and best practices for building and sustaining a grateful patient program. Based on a large study done by the firm, Adam identified a five-step model that any healthcare organization can follow.

  • Major Gift Fundraising Insights for Smaller Organizations

    A new study of major gifts fundraising by Dr. Adrian Sargeant, Amy Eisenstein, ACFRE and Dr. Rita Kottasz surveyed 662 nonprofit organizations of under $10 million. The results have huge implications for 95% of all the nonprofits in America. Amy Eisenstein shared best practices for organizational and board development gleaned from the study.

  • The Strategy Behind a $100 Million Capital Campaign – St. Xavier High School’s Story

    This independent high school in Ohio is 3.5 years into a 10-year capital campaign, and has already raised $52 million of its $100 million goal. In this presentation, Ralph Nardini shared the best practices he’s learned managing this data-driven campaign.

  • Are You Ready for a Capital Campaign?

    Matching gift programs are a powerful tool and many offices don’t know how to fully take advantage of them. In this presentation, Brian showed simple tips your office can use to increase your matching gift revenue by 30% or more. Brian is the founder of Brian Lacy and Associates, a fundraising and data services firm that has helped more than 400 nonprofits raise more than one billion dollars, and has been a development officer for several universities.

  • Boost Matching Gift Revenue by 30%

    Matching gift programs are a powerful tool and many offices don’t know how to fully take advantage of them. In this presentation, Brian showed simple tips your office can use to increase your matching gift revenue by 30% or more. Brian is the founder of Brian Lacy and Associates, a fundraising and data services firm that has helped more than 400 nonprofits raise more than one billion dollars, and has been a development officer for several universities.

  • Turn Reluctant Board Members into Enthusiastic Fundraisers

    Your board can be one of the strongest planks in your development strategy, but only if they are energetic, properly engaged, and motivated. This presentation focused on techniques and tools that can help your development teams mobilize their board members. Carol is an internationally known speaker, author, trainer and consultant for nonprofit organizations.

  • Boost Fundraising with Emotional Intelligence

    When fundraisers are better at understanding donors’ emotions, they are better able to build and leverage relationships with them. Development professionals can learn more about how emotional intelligence can impact their fundraising strategies and results. Bill is a former President of Georgetown College in Kentucky, and has served as a speaker at the United Nations, West Point and Disney.

  • Annual Donor Check-ups to Boost Development

    Don Souhrada, Vice President; Ter Molen Watkins & Brandt

    February 17, 2016

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    In this presentation, Don explained how data analysis can pinpoint trends as well as potential opportunities so you can respond quickly, using data you’ve already collected. You’d be surprised by the insights you can glean with just a little bit of effort. Don Souhrada has served as the Director of Development for the Rehabilitation Institute of Chicago and the Director of Major Gifts for the University of Chicago Medical Center.