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4 Tips to Getting #GivingTuesday Right

As the fall fundraising season slowly ramps up, nonprofits are starting to map out their end-of-year fundraising appeals, while also planning out their fundraising strategy for the year ahead. For many, strategy meetings are already on the books with their development and marketing staff members and dates are being etched into stone.

This year, before you sit down to discuss your year-end giving strategy, don’t make the mistake of overlooking #GivingTuesday. #GivingTuesday is held annually on the Tuesday after Black Friday and Cyber Monday as a response to the consumerism and decadence of the holiday season to help us refocus on what’s important and kick off year-end giving for nonprofits. After two days of shopping and eating, it’s the perfect foray into the “season of giving.”

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By donorsearch

3 Steps to Securing Major Gifts Sponsorship

Most people in the fundraising or nonprofit space are aware of the importance of major gifts. While these are not always the easiest to identify and secure, major gifts can be some of the most impactful donations to your organization each year.

Like major gifts from your donors, sponsorship dollars donated for fundraising events can result in rapid growth for your event and can make a major difference in the amount that your fundraiser donates – and thus, the success of your event.

Although major gifts and sponsorship for fundraising events are different in many ways, making both a part of your overall donation mix will result in a balanced “portfolio” and healthy fund for your nonprofit. Additionally, your success in securing either (or both) forms of these donations will vastly improve if you implement an effective process and strategy.

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