When you start to think about designing (or redesigning) your nonprofit website, you need to make sure to keep your main purpose in mind. That purpose is providing valuable content and a positive user experience for your constituents.
=&0=&What do you want to accomplish with it? What do you want people to see?Then, put yourself in the shoes of your supporters. What type of information would you look for? Where would you expect to see it? Even if you’re working with a web design firm, you’ll still want to answer these questions for context about your website. The answers often provide stepping stones to a more actionable website. The resulting priorities for your nonprofit website often include:
Providing information about your nonprofit’s mission.
Collecting donations from your supporters.
Encouraging involvement from the community.
Promoting your upcoming events.
Recruiting volunteers for your initiatives.
If you’re looking for ideas about how other nonprofits have structured their websites to incorporate these priorities, check out Morweb’s list of the best nonprofit websites. These industry leading websites may inspire your creative side. Let’s get started to learn more about designing websites.
1. Provide information about your nonprofit’s mission.
When people visit your nonprofit’s website, it’s often because they’re looking for more information about your organization. They may have seen your name from your other marketing materials, on social media, or heard about your organization from a friend.
This means that your home page should have some element that explains what you do. Put your full mission statement either on your home page or on your “about us” page. If you put it on the “about us” page, you’ll also need a condensed version on your home page outlining the key points. By providing this information up front, you’ll answer your new website visitors’ main questions. Then they’ll be able to dive in and learn more about your nonprofit. If you use a CMS designed specifically for nonprofits, you can simply use the nonprofit website templates as a guide as to where to place the mission statement.morweb-donorsearch-impressive-web-design-features-modern-nonprofits-mission.png
2. Collect donations from your supporters.
Not only do you want to capture the attention of your website visitors, but you’ll likely also have a goal in mind that you want them to complete. For many nonprofits, this goal is often to collect donations.There are two main steps that nonprofits must take to encourage more donations from their supporters: first, they must ensure their donation page is top-notch; second, they must make sure their navigation makes it easy to find the page.
Top-Notch Donation Page
You’ll likely want to direct the majority of your supporters straight to the online donation page. Once they get there, they should find the donation page easy to use and pleasing to the eye.
=&2=&CMS offers features=&4=&Don’t direct donors off-site to donate through a third-party platform, as the simple act of a new window opening is often enough to drive prospective donors away.
=&5=&This visual consistency will build an element of trust for your donors.