This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Jess Confer of GiveGab, and please enjoy this post on surprising donor traits.
3 Things You Might Not Have Known About Your Donors
1.They really don’t care about you.
Yes, I know, this sounds harsh but hear me out! Your donors don’t give to you, they give through you. What your donor does care about is feeling good and needed. They want to be the heroes of the story.