This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Claire Axelrad of Clairification and please enjoy her post on major gifts.
The Shocking Truth about Major Gifts: It’s Not about Money
Everyone wants to develop a major gifts program. Or to strengthen their existing major gifts program. Why? Because they want to raise more money.
If you approach major gifts development solely from this perspective you’ll ultimately fail.