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By chris

[Guest Post] The Shocking Truth about Major Gifts: It’s Not About the Money

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Claire Axelrad of Clairification and please enjoy her post on major gifts.

The Shocking Truth about Major Gifts: It’s Not about Money

Everyone wants to develop a major gifts program. Or to strengthen their existing major gifts program. Why? Because they want to raise more money.

If you approach major gifts development solely from this perspective you’ll ultimately fail.

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By chris

5 Ways to Determine if a Prospect Has Significant Real Estate Holdings

This post was written by Bill Tedesco, CEO of DonorSearch

Real estate holdings are the wealth marker extraordinaire. They are the cream of the crop.

Why?

Significant real estate ownership can act as more than a wealth marker. It has philanthropic predictive capabilities as well.

Those who own $2+ million in real estate are 17 times as likely to give as an average prospect is.

With trends like that, it is easy to see why real estate ownership can be so significant in analyzing a donor’s giving capacity.

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By donorsearch

DonorSearch’s Charitable Giving Database

The strongest indicator of future giving is past giving.

Curious how we know?

We know past giving’s role in predicting future giving because we have back tested our predictive models against $5 billion in known giving. That $5 billion came from 2 million donors to 400 fundraising organizations.

Look at these statistics:

  • A donor who has made a gift of $100k+ to a nonprofit organization is 32 times as likely to donate charitably as an average person is.
  • A donor who has made a gift between $50k – $100k to a nonprofit organization is 25 times as likely to donate charitably as an average person is.
  • A donor who has made a gift between $10k – $25k to a nonprofit organization is 10 times as likely to donate charitably as an average person is.
  • A donor who has made a gift between $5k – $10k to a nonprofit organization is 5 times as likely to donate charitably as an average person is.

These convincing numbers come from our proprietary charitable giving database.

What is DonorSearch’s charitable giving database?

Thanks for asking. Let me tell you!

Our charitable giving database is one of the fastest growing and largest databases of philanthropy in the country.

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By chris

[Guest Post] Isn’t it all a bit distasteful?

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Susie Hills of Graham-Pelton and please enjoy her post on wealth screening.

I recently asked someone who was leading a charity whether they had wealth screened their database. They responded with discomfort and said, “Isn’t it rather distasteful to find out how rich someone is?” Their view was that we should treat everyone in the same way, and those who are richer will automatically give more. I couldn’t have disagreed more strongly.

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By chris

Quick and Dirty Guide to Finding New Donors

This post was written by Jeri Alcock, CFRE, West Coast Sales Manager at DonorSearch

We get it. Although fundraising is worthwhile work and a deeply satisfying endeavor, it’s not the easiest job in the world. When looking for donors, it sometimes feels like you’re losing a game of hide and seek. You know the donors are out there, but you can’t find them.

This guide is going to equip you with the tools to yell “olly olly oxen free” and reveal all the donors you’ve been looking for who have been right under your nose.

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By chris

[Guest Post] The Top 3 Biggest Donor Management Mistakes

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Timi Paccioretti of Little Green Light and please enjoy her post on donor management.

The Top 3 Biggest Donor Management Mistakes

Small shop development offices are notoriously short-handed and over-worked. When you’re tasked with everything from writing copy for your newsletter to organizing a $10M capital campaign, it’s not surprising that finding time to manage your donor database is hard to come by.

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By chris

15 Fundraising Success Metrics to Start Tracking

Measuring your performance is a crucial step that nonprofits must take to succeed.

There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance.

They’re called fundraising success metrics here, but they are also often referred to as key performance indicators (KPIs). These metrics are the analytical tools nonprofits need to continue raising more and more funds.

If you’re looking for the top metrics that your nonprofit should be tracking, this list of 15 has been split into four separate categories. Skip around and see what stands out as a must-have KPI for your nonprofit.

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