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By chris

15 Fundraising Success Metrics to Start Tracking

Measuring your performance is a crucial step that nonprofits must take to succeed.

There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance.

They’re called fundraising success metrics here, but they are also often referred to as key performance indicators (KPIs). These metrics are the analytical tools nonprofits need to continue raising more and more funds.

If you’re looking for the top metrics that your nonprofit should be tracking, this list of 15 has been split into four separate categories. Skip around and see what stands out as a must-have KPI for your nonprofit.

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By chris

3 Determiners of Donor Giving Capacity

Although most of us wish it were a science, determining donor giving capability is more of an art form.

Prospect research reveals pieces of data about donors and then does the difficult task of analyzing what those data points mean. That result, a prospect research output, is donor giving capability.

It is determined by three factors:

  1. Connection to Your Cause
  2. Philanthropic Propensity
  3. Wealth Markers

Some researchers start and end with wealth markers, which is a real detriment to giving capability accuracy.

In this article, we’re going to give you the lowdown on all things donor giving capacity, which includes:

  1. A discussion of the three determiners of donor giving capacity.
  2. An investigation into the accuracy of capacity scores.
  3. A summary of major gift capacity scores.

Let’s open with point one, the three determiners.

Think of the giving capacity determiners as legs on a tripod, all necessary and all doing their part. 

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By chris

[Guest Post] How to Utilize Social Insights for Prospect Research

DonorSearch always aims to provide the best content available regarding prospect research and the broader nonprofit space. As such, we welcome guest contributors occasionally to mix things up here at our blog and provide new perspectives. Today, we’re happy to share a post by Solina Powell of EverTrue.

How to Utilize Social Insights for Prospect Research

While some workplaces frown upon employees spending their time on sites like Twitter, LinkedIn, and Facebook, those working in prospect research should be encouraged to invest their time in these platforms.

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By chris

[Guest Post] Prospect Research Metrics and ROI

Guest Post by Margaret King, Founder/President of InfoRich Group, Inc.

Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform.  The survey consisted of four questions:

  1. What are the top three criteria used by management to evaluate your performance?
  2. What are the top five metrics used to place a value on or showcase your department’s prospect research efforts to senior management?
  3. What top three metrics would you like to add within the next 12 to 24 months to help place a value on or showcase your department’s prospect research efforts to senior management?
  4. What are the top three criteria used by management to evaluate the Gift Officer’s performance?

Not surprisingly, the survey results showed that a prospect researcher’s performance is most likely to be evaluated on the timeliness of their work, the quantity of research produced, and the number of new prospects they enter into their organization’s pipeline.

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By chris

The Quintessential Guide to Interviewing a Prospect Researcher

Ah, the tricky business of interviewing. It is difficult in any field, as both the interviewer and the interviewee.

The person doing the interviewing has the challenging job of balancing selling the position and assessing the skill-set of the potential employee.

And, well, we all feel for the potential employee. Who hasn’t arrived way too early for an interview only to sit in your car for twenty minutes until you’re ‘appropriately’ early? Or, who doesn’t leave an interview and then just play the discussion ad infinitum for the foreseeable future?

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By donorsearch

Prospect Research for Public Radio Stations

Radio is a cultural stalwart.  It has outlasted its naysayers.

When television came along people thought radio would disappear. It survived.

As the internet rose to prominence, people tried to knock radio once again.  It survived.

Listeners can now find their favorite radio stations in the car, on the computer, and even on their phones.

Radio has diversified itself as it has grown, and public radio stations are no exceptions.

By chris

The Art of Writing a Prospect Researcher Job Description

People say that ignorance is bliss.  What about when you are no longer ignorant?  That bliss disappears in a hurry.

Maybe you’ve been blissfully unaware of prospect research, but now you know. Or, you’ve known about it, but haven’t made screening prospects a priority. Either way, you’re desperate to make up for lost time and excited by the fundraising opportunities.

You’ve decided to catch up quickly and you are ready to hire a prospect researcher.  One problem though, you’re new to the entire field of prospect research and don’t know where to start with your recruitment.

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By chris

2 Types of Donor Data Your Nonprofit Needs

With the rise of the internet and social media, it’s possible to find information about almost everybody and everything. Whether you’re collecting data on a new renter, a potential employee or a prospective donor, knowing which information to use is important.

Fundraisers have an array of tasks, but learning all they can about their donors in order to build and cultivate relationships is among the most vital. From their home address to their financial investments, collecting important data about donors can help nonprofits build rapport, as well as discover their next major gift donors.

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By donorsearch

9 Rules for Ethical Prospect Research

From social media to blogs to 24/7 news services, there is more information on people available than ever before. You just have to know how to look for it.

Some people know how to block their online profiles from public view or limit the exposure of any online content about them. This is less a problem of making friends than it is a conundrum for prospect researchers who are trying to learn as much as they can about potential donors. Should nonprofits seek ways to obtain the purposefully hidden information? What are the limits to any workarounds?

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By chris

Prospect Research for Religious Organizations

Fundraising is not a passive activity. Just like any other nonprofit, religious organizations need to get active and call prospects, host events, and engage donors in order to raise the funds that allow them to operate at full capacity.

To boost your church fundraising efforts, we’ll answer:

  1. Why do faith-based organizations need prospect research?
  2. How is prospect screening unique for faith-based organizations?
  3. Who should you focus on?
  4. When should you screen?
  5. Where to do screenings?
  6. What are the benefits of screening?

Keep reading to learn more!

Why do faith-based organizations need prospect research?

Religiously affiliated schools, churches, synagogues, mosques, and mission-based organizations all have expenses. From facilities to employees to charitable projects, religious organizations require fundraising in order to deliver for the communities they serve.

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