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By chris

8 Considerations for a New Major Gifts Campaign

DonorSearch aims to provide the best content available regarding prospect research and its surrounding topics. In an effort to ensure that our readers have access to as much valuable information as possible, we feature content from guest authors from time to time. This week, we’ve reached out to Marcella Vitulli of EveryAction for her insights regarding major gifts. 

You’ll find Vitulli’s article posted below. 

8 Things to Remember When Creating a Major Gifts Campaign

Many nonprofits still rely heavily on collecting major gifts to reach their fundraising goals. Major gifts are a great way for many to take care of big chunks of their budget in one (or several) fell swoops.  A single major gift could fund an entire program, a few staff salaries, and give your organization stability and certainty.

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By chris

A Killer Q&A: Prospect Research Aids Annual Giving

Prospect research and annual giving go together like peanut butter and jelly, like Simon and Garfunkel, like Turner and Hooch.

What I mean to say is that prospect research and annual giving are a great pair, and prospect research should certainly be used to assist your annual giving campaigns.

To best explain how the two fundraising components fit together, we’ve provided detailed answers to the 4 most common questions regarding the relationship between prospect research and annual giving.

This Q&A should be a solid introduction into a few of prospect research’s many benefits.

Question 1) Why is annual giving so important in the first place?

I won’t mention any names here, but in case the definition of annual giving has slipped your mind, let’s refresh everyone’s memory.

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By donorsearch

The nifty guide to prospect research and major giving

Executive Summary

Back testing over 2 million donor records showed a strong correlation between specific philanthropy and wealth markers and future philanthropy. Unlike traditional wealth analysis, which has long been the standard for donor prediction in the industry, past philanthropy proved to be a much more accurate indicator of future philanthropy.

Wealth, particularly as evidenced by the value of real estate owned by the prospect, correlated with both the inclination to give and the capacity to give. However, stronger predictors of future philanthropy were past giving to the nonprofit, past giving to other nonprofits, political giving, and other factors.

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By donorsearch

5 Common Mistakes Major Gift Officers Make (And How to Avoid Them)

At DonorSearch, we love providing useful fundraising tips for major gift officers through our blog. So we asked our friends at DoJiggy to share some common major gift officer mistakes and how organizations can avoid them. 

In the world of fundraising, major gifts can be transformational for an organization. Many nonprofit organizations realize that major gifts often require substantial cultivation but are very high value and crucial for the organization’s cause.

This is where major gift officers play a critical role. A major gift officer specializes in cultivating successful relationships with these high-level donors over an extended period of time. However, there are plenty of common mistakes that can harm the success of the relationship your team is trying to cultivate.

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By chris

Prospect Research for Arts and Culture Nonprofits

Imagine a world without music: stages bereft of the patters of ballerina feet, theaters stripped of their actors, and galleries deprived of inquisitive conversation. No art. A culture built upon rationality and devoid of its hallmark creativity. Such a world may never exist, but, just like hospitals, schools, and homeless shelters, the human spirit requires funding in order to thrive. Prospect research is the key to how your arts or culture nonprofit can survive and thrive!

Why Art and Culture Nonprofits Need Prospect Research

Ticket sales and membership fees won’t fund your organization quite like a major gift will. It’s the difference between eating a pile of Halloween candy instead of one giant slice of dark, dense, creamy chocolate cake. The chocolate cake is more food, more satisfying, and you don’t have to open multiple wrappers to enjoy it. A few significant donations will help you to attain your fundraising goals better than a plethora of small gifts, and prospect research is the best way to identify major gift donors.

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By donorsearch

Top 5 Indicators of a Great Fundraising Prospect

The secret to a successful fundraising campaign is identifying the right prospective donors – those who care about your organization and are able to make a significant contribution. Finding these donors is the tricky part!

Whether you have experienced this problem firsthand or are planning your next fundraising campaign – this article is here to help. We are going to explore the top five factors that most accurately predict future giving. 

Based on an analysis of $5 billion in known giving to 400 nonprofit organizations, here are the top five data-driven predictors of future giving:

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