Here at DonorSearch’s blog, we strive to include the best content we can regarding prospect research and, more broadly, the nonprofit sector. With that goal in mind, we feature posts by guest authors from time to time to bring in a fresh perspective and new ideas. This guest post was written by Samantha Swaim of Swaim Strategies.
Events as a Donor Cultivation Tool
If done well, events can actually be really great donor cultivation tools. The key is to match the kind of event to the kind of donors you have in the room. There are three kinds of events in particular that can be great sources of cultivation, each specifically geared to a different stage of the donor cycle.