DonorSearch aims to provide the best content available regarding prospect research and its surrounding topics. In an effort to ensure that our readers have access to as much valuable information as possible, we feature content from guest authors from time to time. This week, we’ve reached out to Marcella Vitulli of EveryAction for her insights regarding major gifts.
You’ll find Vitulli’s article posted below.
8 Things to Remember When Creating a Major Gifts Campaign
Many nonprofits still rely heavily on collecting major gifts to reach their fundraising goals. Major gifts are a great way for many to take care of big chunks of their budget in one (or several) fell swoops. A single major gift could fund an entire program, a few staff salaries, and give your organization stability and certainty.