Rethinking Fundraising Principles: Success Will Be Driven By What We Elicit Not How We Solicit

Jim Langley, President of Langley Solutions, will lay out what he believes will be the most important philanthropic precepts and practices in the years ahead, many of which are the inverse of the assumptions that have underpinned fundraising for decades. In his presentation he will speak to why the elevator interview is far more effective than the elevator pitch, why a simple draft concept paper is better than a glossy brochure, and why a stewardship interview is the best way of strengthening philanthropic partnerships. Langley will show how these approaches stand the best chance of rebuilding trust, rebuilding depleted donor communities, and raising the sights of the most discerning philanthropists

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