- Providing information about your nonprofit’s mission.
- Collecting donations from your supporters.
- Encouraging involvement from the community.
- Promoting your upcoming events.
- Recruiting volunteers for your initiatives.
1. Provide information about your nonprofit’s mission.When people visit your nonprofit’s website, it’s often because they’re looking for more information about your organization. They may have seen your name from your other marketing materials, on social media, or heard about your organization from a friend. Make sure that when people come to visit your site, they’re able to quickly and easily learn about your mission and work in the community. This means that your home page should have some element that explains what you do. Put your full mission statement either on your home page or on your “about us” page. If you put it on the “about us” page, you’ll also need a condensed version on your home page outlining the key points. By providing this information up front, you’ll answer your new website visitors’ main questions. Then they’ll be able to dive in and learn more about your nonprofit. If you use a CMS designed specifically for nonprofits, you can simply use the nonprofit website templates as a guide as to where to place the mission statement. morweb-donorsearch-impressive-web-design-features-modern-nonprofits-mission.png
2. Collect donations from your supporters.Not only do you want to capture the attention of your website visitors, but you’ll likely also have a goal in mind that you want them to complete. For many nonprofits, this goal is often to collect donations. There are two main steps that nonprofits must take to encourage more donations from their supporters: first, they must ensure their donation page is top-notch; second, they must make sure their navigation makes it easy to find the page.
Top-Notch Donation PageYou’ll likely want to direct the majority of your supporters straight to the online donation page. Once they get there, they should find the donation page easy to use and pleasing to the eye. The first step in creating this top-notch donation page is ensuring your CMS offers features allowing you to accept donations directly on your website. Don’t direct donors off-site to donate through a third-party platform, as the simple act of a new window opening is often enough to drive prospective donors away. Next, brand your donation page consistently with the rest of your website. This visual consistency will build an element of trust for your donors. Finally, make sure your donation page is mobile-responsive. More and more donors prefer to give from their smartphones or tablets rather than from a desktop computer. Make sure your CMS offers mobile-responsive templates so you can ensure your donation page looks just as great on mobile as it does on a desktop.
Navigable WebsiteMake sure your website is designed in such a way that it leads your supporters straight to your donation opportunities. Include a call-to-action right on the homepage of the website that leads to the donation page. This type of call-to-action usually takes the form of a button in the navigation menu of your homepage. Make sure to use a popping color and a direct phrase such as “Donate Now!” to draw attention to this button. Many nonprofits offer multiple donation opportunities throughout their website. For instance, you may include the call-to-action in your donation button as well as an online store in your main navigation as another source of revenue. Make sure no matter what type of fundraising initiatives your nonprofit is participating in, supporters can easily access the information they need to support your mission. If you’re looking for new strategies to raise money, check out Bonfire’s list of actionable fundraising ideas. morweb-donorsearch-impressive-web-design-features-modern-nonprofits-navigable.png
3. Encourage involvement from the community.While collecting donations is one of the top priorities for nonprofits, it’s not the only goal you may have for your supporters. There are other engagement metrics you can strengthen by offering more opportunities for involvement through your nonprofit’s website. For instance, your nonprofit should make it easy to get involved with advocacy campaigns and engage with your cause through social media. When your nonprofit launches an advocacy campaign, you’ll set up targeted action pages for your supporters to interact with. These targeted action pages may lead your supporters to:
- Call their legislators on behalf of your mission.
- Tweet or email community leaders about your cause.
- Sign petitions to elevate the voice of your nonprofit supporters.
- Embedding a live feed on your website.
- Adding social media icons in your website footer.
- Offering share buttons on blog posts to encouraging supporters to share with their followers.
4. Promote your upcoming events.Include a page on your site that displays your nonprofit’s calendar of upcoming events. This calendar will encourage supporters to get involved in your nonprofit’s events. Plus, it provides a centralized location where people can find information about these events. When you send out newsletters, targeted emails, and invitations, link back to this events page on your website. Include all of the relevant information for each event, including the:
- Date and time
- Type of event
- Volunteer opportunities
- Sponsorship opportunities
- Registration or ticket purchasing