How To Raise: Mastering Donor Retention: Strategies to Prevent and Recover Lapsed Donors

In this webinar, you’ll learn proven strategies to address one of the biggest challenges facing nonprofits today – donor retention. With the national average showing 55-60% of donors lapsing annually, this course will equip you with practical tools to prevent donor attrition and successfully re-engage lapsed donors. You’ll discover how to implement effective communication strategies, create meaningful impact reports, and develop systematic approaches to donor retention that can significantly improve your organization’s fundraising ROI. Learning Objectives: • Understand and address the three main reasons donors lapse, while developing preventive measures through effective donor communication strategies and impact reporting systems • Design and implement a comprehensive donor retention program, including welcome series, giving statements, and personalized communication touchpoints that keep donors actively engaged • Create and execute a strategic lapsed donor recovery campaign using a proven 7-step approach, including proper segmentation, multiple touchpoints, and tracking systems for maximum effectiveness