How To Raise: Future Givers Now: Engaging Gen Z and Millennials in Modern Fundraising

In this episode, explore how nonprofit professionals can build meaningful, lasting connections with Gen Z and Millennial donors. With younger generations increasingly influencing philanthropy through digital platforms, values-driven giving, and grassroots activism, fundraisers must adapt their strategies to remain relevant. This session will offer actionable insights into what motivates next-gen donors and how to engage them authentically, from TikTok campaigns to youth advisory boards. Whether you’re designing a new monthly giving program or launching a social-driven appeal, this episode equips you with the tools to meet young donors where they are and where they’re headed. Hot Take: Are traditional donor models outdated for next-gen values? Using Blockchain for Crypto and Emerging Tech in Philanthropy: Is this just hype, or a real giving opportunity? Tune in to find out! By the end of this session, participants will be able to: Identify key philanthropic behaviors, values, and motivations unique to Gen Z and Millennial donor segments. Develop digital-first engagement strategies tailored to younger audiences, including social media, peer-to-peer fundraising, and micro-donations. Implement inclusive and authentic approaches that empower youth not only as donors, but as partners and leaders in the philanthropic space.

Additional Resources

Rethinking Stewardship to Create Better Donor Experiences (or why the current model is broken and how to fix it)

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Fulfilled: A Conversation with Stacey Buckner, a 2023 Top Ten CNN Hero

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DonorPerfect and DonorSearch Partnership

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