Driving Major Giving Across Public Media
Since 2016, CDP and DonorSearch have worked together to deliver high-impact fundraising intelligence to public media stations nationwide. As the leading DonorSearch reseller in the space, CDP has empowered more than 70 organizations—from small stations to national leaders—with the tools to uncover untapped giving potential and deepen donor relationships. Through this partnership, stations can access the wealth intelligence and philanthropic data they need to elevate engagement, fuel campaigns, and grow revenue in mission-aligned ways.
Who is CDP?
The Contributor Development Partnership (CDP) is a nonprofit organization dedicated to strengthening public media fundraising and audience development. Serving more than 230 PBS and NPR member stations, CDP offers strategic tools and shared services to help local stations thrive. With an emphasis on innovation, collaboration, and data-driven strategy, CDP equips stations to increase donor revenue, deepen community connection, and advance the mission of public media.
Transforming Data Into Mission-Driven Giving
With DonorSearch’s AI-powered insights and CDP’s deep understanding of the public media landscape, this partnership helps stations:
- Unlock the philanthropic opportunity hidden in existing donor files.
- Identify donors who align with a station’s values and local impact.
- Predict donor capacity and likelihood to give to guide stewardship and asks.
- Build donor engagement strategies rooted in interest, affinity, and mission.
“Since 2016, our partnership with DonorSearch has empowered over 70 public media organizations with comprehensive prospect research solutions. This collaboration drives transformational giving efforts across the entire system. Regardless of size or resources, public media organizations gain actionable insights, philanthropic giving history, and wealth intelligence through the CDP-DonorSearch partnership, enabling fundraisers to focus on building lasting relationships that foster growth and revenue.”
