Innovating the Capital Campaign

Amy Eisenstein, CEO and Co-Founder of the Capital Campaign Toolkit, is one of the leading voices in the field of fundraising. Amy is an AFP certified Master Trainer, former president of the board of AFP-NJ, and one of the few ACFRE designation holders in the profession. Her books include Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. In our conversation, Amy gives us a window into her highly innovative approach to the campaign feasibility study, showing how she guides nonprofit leaders to greater success.