Prospecting for Campaigns: Exploring Individual Giving Potential

So, you’re planning a capital campaign. How do you figure out which individuals in your donor base might support your campaign? Join Jen Filla for a walk through on how to evaluate your donor base for giving potential and identify the names of individual donors that can provide the support you need. She will discuss approaches for organizations with few fundraising staff to those with their own prospect research talent. Learning Outcomes: Understand the three fundamental characteristics of a major gift prospect. Apply the three characteristics to identify major gift prospects in a donor screening. Evaluate the screening results with a campaign gift table.