10+ Best Wealth Screening Tools to Unlock Giving Potential
Supporter relationships are at the heart of every nonprofit’s long-term success and sustainability. As you reach out to prospective donors, your goal should be to secure their long-term investment in your mission.
To make the most of your fundraising efforts, you need to identify individuals who are passionate about your cause and capable of making major contributions. This is where wealth screening tools come in handy.
In this guide, we’ll walk through our top recommended tools for improving your wealth screening process and boosting your results. Here is what we’ll cover:
- Wealth Screening Software: FAQs
- 10+ Best Wealth Screening Tools for Nonprofits
- Other Helpful Resources for Wealth Screening
Wealth screening is vital for discovering potential major donors for your nonprofit, allowing you to generate the revenue you need to meet your fundraising goals. To get started with these tools, let’s first review a few frequently asked questions.
Wealth Screening Tools: Frequently Asked Questions
What are wealth screening tools?
Wealth screening tools are software solutions that analyze data related to a donor’s capacity to give. For example, a wealth screening tool might have access to databases related to real estate holdings, stock portfolios, and political donations. Using this information, the software can update your donor database with details about these capacity indicators.
Some wealth screening services go beyond just analyzing wealth data points and will also assess donors’ affinity for making major gifts. Affinity is a measure of how likely a donor is to contribute to your specific nonprofit, as not every wealthy individual is interested in becoming a major donor or supporting your mission.
Why should my nonprofit leverage wealth screening tools?
Nonprofits can have hundreds to millions of donor records stored in their databases—far too many profiles for your team to sift through manually. Wealth screening tools eliminate that burden while helping your nonprofit use its donor information to its fullest potential.
The main benefits of using wealth screening software are:
- Enhanced prospect research. Wealth screening tools take multiple capacity indicators into account that, when combined with philanthropic and affinity information, help you identify the most promising giving candidates.
- Enriched donor data. The top wealth screening software and services will pull from a variety of databases to ensure that your information is as clean and up-to-date as possible.
- Improved understanding of donor giving capacity. By uncovering capacity factors such as business affiliations and real estate ownership, wealth screening tools allow you to better understand which donors have the strongest ability to support your mission in high-impact ways.
- Targeted fundraising. By using top-of-the-line wealth screening tools, your nonprofit can tap into fundraising intelligence that makes it easy to determine your funding priorities and build meaningful relationships with prospects.
- Improved resource allocation. While your nonprofit may have many supporters in its database, only a select number will be good major donor candidates. Wealth screening tools narrow down your prospect list to ensure that you allocate resources to where they’ll drive the most results.
By leveraging wealth screening tools, you’ll save your staff time and effort that they can devote to other critical aspects of your mission.
What types of data are involved in wealth screening?
Despite its simplistic name, there’s a lot that goes into wealth screening. Some specific details that your wealth screening tools will analyze include:
- Income
- Real estate ownership
- Stock ownership
- Political giving history
- Business affiliations
- Past charitable contributions
These factors, when examined individually and holistically, will reveal which of your donors are most promising for your major giving program.
Additionally, you can use these tools to find donors for other giving initiatives, like your planned giving program. For planned donors, many of the same factors will apply, though you might set lower benchmarks for income and take into account whether donors have an established will and life insurance policy.
What is the difference between wealth screening and prospect research?
Wealth screening is an assessment of a donor’s capacity to give and looks at monetary factors. Prospect research assesses a donor’s philanthropic and affinity markers alongside wealth data to determine if they are likely to give a large amount to your nonprofit.
Philanthropic markers identify whether a supporter is likely to give to nonprofits in general, while affinity markers measure a donor’s potential to support your nonprofit specifically.
A few factors for philanthropic and affinity markers include:
- Philanthropic markers: Past charitable donations and participation in fundraisers at your nonprofit and any other organizations
- Affinity markers: Engagement history with your nonprofit and others with similar missions, a connection to or passion for your cause, and other personal details like interests and values
To get a complete view of your donors, look for wealth screening tools that also enable you to assess philanthropic and affinity markers.
The Best Wealth Screening Tools for Nonprofits
If you’re looking for an effective and efficient wealth screening tool, consider investing in these cutting-edge platforms and services:
| DonorSearch | Double the Donation |
| NPOInfo | Insightful Philanthropy |
| Giveffect | Bloomerang |
| Chase Solutions | Campbell & Company |
| Brian Lacy and Associates | The Covenant Group |
1. DonorSearch: Best Overall Wealth & Philanthropic Screening Software
DonorSearch’s wealth and philanthropic screening software provides a comprehensive view of your donors beyond just wealth details. We consider each prospect’s philanthropic indicators, such as gifts made to other nonprofits, capacity indicators like real estate ownership, and affinity indicators, like their connection to your cause. Then, our state-of-the-art AI tools will produce accurate, actionable insights for honing your fundraising efforts.
DonorSearch’s wealth screening services include:
- Access to the world’s largest philanthropic database. All your nonprofit has to do is provide us with your donor information. From there, we’ll tap into the largest charitable giving database in the world to provide new key findings about your prospects.
- DonorSearch Ai insights. As the most advanced machine learning tool developed for the nonprofit sector, DonorSearch Ai can augment your donor data, spot existing patterns, and make game-changing predictions about donors who are ready and willing to give to your cause.
- MLR Score. Determine which of your prospects are the most promising with our Most Likely to Respond Score. Using this metric, you can identify which supporters at any given time are most likely to engage with your messaging, maximizing your stewardship potential.
- Enhanced CORE. Begin to harness the power of predictive analytics with DonorSearch Enhanced CORE. This predictive modeling solution is perfect for nonprofits getting started with AI. Use it to analyze your donor data to spot trends in donor behavior, predict future giving, and plan the next steps in your outreach efforts.
- Generative AI. Build relationships at scale with DonorSearch’s generative AI tools. Our ProspectView Online 2 solution creates personalized reports based on each donor’s unique wealth and philanthropic information in seconds.
- Prospect identification. PVO2 is also the only solution that manually verifies your top prospects to ensure that you’re pinpointing the right individuals for your outreach strategy. Furthermore, our experts will review any record of your choosing to maximize the accuracy of your prospect research.
- Client support at any stage of your screening. Wealth screening is a necessary process for your nonprofit’s sustained fundraising success. At any point during the process, our client success team is ready to answer questions and provide prompt support tailored to your nonprofit’s specific needs at no additional cost.
- Integrations. Add wealth screening insights right to your donor database, no matter what CRM you use. DonorSearch integrates with more than 40 popular nonprofit CRMs and fundraising tools, enabling easy synchronization across systems.
We’ve supported over 13,000 nonprofits of all sizes in their journeys to build more strategic, impactful relationships with donors. Our proprietary algorithm and datasets have an accuracy rate above 90% (the highest in the industry), allowing you to act on your donor data with confidence.
For a better understanding of how our wealth screening tools can empower your nonprofit’s fundraising efforts, check out this brief video on how North Carolina State University used DonorSearch to double giving from parents of current students and raise an additional $1 million from parents of alumni—two previously underrepresented segments in their major donor pool:
As the video highlights, DonorSearch can help your nonprofit streamline its screening process to identify major giving prospects, equipping you with the insights you need to retain donors and cultivate major gifts.
2. Double the Donation: Employment & Workplace Giving Insights
Double the Donation makes it easy to uncover donors who work for companies with corporate giving programs, like volunteer grants and matching gifts. With this information, you can increase your fundraising revenue without having to solicit additional gifts from your supporters.
Your nonprofit can secure more matching gifts, volunteer grants, and payroll giving opportunities with Double the Donation by:
- Creating automated emails that send matching gift request forms and instructions directly to your eligible donors.
- Accessing a database of nearly 24,500 companies with corporate giving programs.
- Adding a company search tool to your donation page.
3. NPOInfo: Data Appending & Enrichment
NPOInfo will fill in the gaps in your current donor database to provide your nonprofit with more key details for prospect outreach, follow-up communications with donors, and stewardship efforts.
In particular, NPOInfo focuses on employer appending, helping you find the data you need to access corporate giving programs. Additionally, append your donor data to access information like:
- Employers and job roles
- Email addresses
- Phone numbers
- Dates of birth
- Mailing addresses
4. Insightful Philanthropy: Donor News Alert Service
Insightful Philanthropy’s donor news alert service provides real-time updates that can help nonprofits identify high-value prospective donors. By monitoring over 14,000 news and information sources, this platform automatically notifies nonprofits when it discovers relevant data that could signal a prospect’s capacity to give.
Insightful Philanthropy delivers donor intelligence from vetted news and critical updates, including:
- Company purchases or sales
- SEC filings
- Obituary and funeral home notices
- Board appointments
- Philanthropic activity
5. Giveffect: All-in-One Software for Major Gift Fundraising
Giveffect is a comprehensive nonprofit software solution that includes broad features to meet a variety of nonprofit needs, including volunteer management, marketing, and wealth screening. The platform integrates with some of the most innovative tools in the sector, including wealth screening with DonorSearch.
Giveffect facilitates your wealth screening process by:
- Integrating with DonorSearch to analyze key donor wealth markers.
- Generating comprehensive reports with data such as income and relationships with other nonprofits.
- Supporting major gift officers with features for flagging and tracking prospect cultivation.
6. Bloomerang: CRM for Storing Your Wealth Screening Data
Bloomerang is one of the most popular donor management CRMs for nonprofits, built to help you boost your fundraising revenue while nurturing strong, long-term relationships with supporters. Plus, Bloomerang partners with DonorSearch to provide a “Generosity Score” for every individual in your database to see how inclined and capable they are to make a major gift to your nonprofit.
The CRM offers a host of additional features to enhance your wealth screening process, including:
- An interactive dashboard for monitoring your donors and retention rate.
- A timeline that displays each individual’s interaction history with your nonprofit.
- An engagement score for each supporter, based on their giving and volunteering history.
7. Chase Solutions: Experts for Affordable Prospect Research
Chase Solutions has spent nearly 30 years providing prospect research and wealth intelligence services to the nonprofit sector, making the consulting firm a powerful resource for nonprofits who want to make the most of their wealth screening process. Additionally, Chase Solutions has specialized experience with managing client DonorSearch accounts, reviewing screening results, and integrating them into the CRM.
There are several ways in which Chase Solutions can support your wealth screening process, such as:
- Auditing your nonprofit’s current prospecting and research approach.
- Developing a system for regularly screening your donor records.
- Training your staff members on prospect research and its best practices.
8. Campbell & Company: Partners for Detailed Prospect Profiles
Campbell & Company is a consulting firm that focuses on fundraising, data, and donor engagement for nonprofits. These consultants are well-versed in helping their clients maintain clean, up-to-date donor information that they can use to identify major prospects and tailor their fundraising outreach.
Campbell & Company’s areas of expertise are:
- Identifying new prospective donors based on wealth, philanthropy, and other affinity markers.
- Qualifying prospects based on their assets and interests.
- Building comprehensive research profiles on individuals, corporations, or foundations.
9. Brian Lacy and Associates: Consulting Firm for Data Services
Brian Lacy and Associates is a fundraising and data services firm that can augment your nonprofit’s existing donor data and extract insights to identify new fundraising prospects. These consultants have worked with universities, faith-based organizations, healthcare institutions, and other nonprofits to update and clean their databases.
By reaching out to Brian Lacy and Associates, your nonprofit can improve its wealth screening results with:
- Employment appending
- Matching gift fundraising support
- Prospect list rentals
10. The Covenant Group: Wealth Screening Consultants for Churches
The Covenant Group has over two decades of experience in supporting churches and nonprofits with their fundraising goals. This consulting firm will screen your mailing list against its databases to identify major donor prospects and even offers a free test analysis on a sample file of up to 500 randomly selected donors.
In addition to wealth screening, The Covenant Group can boost your organization’s fundraising efforts by:
- Supporting your capital campaign planning and execution.
- Creating a focused strategic plan.
- Producing marketing materials tailored to your audience members.
Other Helpful Resources for Wealth Screening
If your nonprofit’s staff wants to do more hands-on wealth screening, there are a few publicly available resources for uncovering details about your donors, such as:
- Federal Election Commission (FEC) Filings
- Security and Exchange Commission SEC) Filings
- Zillow
Beyond LinkedIn, social media platforms such as Facebook or Instagram can provide personal information about your prospects, including hobbies and interests, to supplement your database. Compiling all of this data, however, can be time-consuming, which is why many nonprofits turn to wealth screening tools to lighten the load.
Final Thoughts
With high-quality wealth screening tools like DonorSearch on your side, your nonprofit will be better equipped than ever to make data-driven decisions regarding its prospect outreach and fundraising efforts. Take the time to consider your staff resources and budget as you build out your prospect research toolkit. Then, check out customer reviews and free demos to get a better idea of where each tool will fit into your strategy.
If you’d like to learn about more tips and tools that will help you raise funds more efficiently and effectively for your nonprofit, check out these additional resources:
- A Complete Guide to Planned Gifts for Nonprofits. Help your most dedicated donors make a lasting impact on your nonprofit by learning more about planned giving.
- 15+ Best Prospect Research Tools to Find High-Impact Donors. Set your donor cultivation team up for success by exploring the top prospect research tools to uncover more support for your nonprofit.
- Major Gifts: How to Secure High-Impact Nonprofit Donations. Discover how to build the important relationships necessary to earn major gifts for your nonprofit in this guide.
