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Here are the seven data types your nonprofit needs in its next wealth screening

 

 

At DonorSearch, our goal is to help nonprofits get the most out of their wealth screenings and prospect research efforts. Below is a list of the top seven types of information that should be included in your next wealth screening:

Previous Charitable Donations to Your Nonprofit

Pro tip: The donors most likely to donate in the future are those who have previously donated.

Each donor should be assigned an RFM score

  • Recency of giving: How recently has an individual made a charitable donation?
  • Frequency of giving: How often has an individual donated? (i.e., weekly, monthly, annually)
  • Monetary contribution: How much has an individual given?

Did you know? 78% of planned giving donors gave 15 or more gifts to nonprofits named in their wills during their lifetimes.

Donations to Other Nonprofits

Philanthropic giving to other nonprofit organizations is the second most predictive sign of future giving.

  • With a donation of $100k+, the likelihood of future giving increase 32 times
  • With a donation of $50k – $100k+, the likelihood of future giving increase 25 times
  • With a donation of $10k – $25k, the likelihood of future giving increase 10 times
  • With a donation of $5k – $25k, the likelihood of future giving increase 5 times

Political Giving

Based on past political donations, the likelihood of future charitable giving increases..

  • 14 times for individuals who have given $2,500+ to political campaigns
  • 6 times for individuals who have given $1,000 – $2,499 to political campaigns
  • 5 times for individuals who have given $5,00 – $999 to political campaigns

Nonprofit Involvement

Is a prospect currently involved with your organization or other as a…

  • Volunteer
  • Event attendee
  • Program participant
  • Board member

Real Estate Ownership

  • Individuals owning real estate valued over $2 million are 17 times more likely to donate than the average person
  • Individuals owning real estate valued at $1 million – $2 million are 4 times more likely to donate than the average person
  • Individuals owning real estate valued at $750k – $1 million are 2 times more likely to donate than the average person

Business Affiliations

Is the prospect…

  • an executive
  • a corporate board member
  • a major investor

Why is stock ownership important?

  1. indicates donor affluence
  2. major donor connections
  3. potential to donate stock
  4. corporate grant opportunities

Sources:

 

[Infographic] 7 types of wealth screening donor data