Using a Marketing Approach to Giving Days

With the rise of digital fundraising, giving days have become a necessary addition to annual fundraising plans for nonprofits and education organizations. However, giving days typically contradict the old school giving strategies many organizations and fundraising professionals know and trust. Using a marketing approach to your online giving day can increase the awareness and engagement of your donors not only on the day, but long term. This session will share how to integrate a marketing approach to online giving days and ideas you can use for your next online giving campaign.