‘wrong, wrong, wrong: how behavioural science changed my mind about fundraising’

Come join the conversation with the one-and-only Bernard Ross, an internationally renowned expert in strategic thinking, organisational change and behavioural science. He has written eight books on a range of issues — from the psychology of influence to the role of decision science on social change — and advised a wide range of not-for-profit organisations, including the British Red Cross, Oxford, the ICRC, Amnesty International, Greenpeace International, UNICEF, and many more.