North Carolina State University

In this video, Sharon Poulson, Director of Prospect Development at NC State University, shares her experience using DonorSearch to enhance fundraising efforts at multiple institutions. She emphasizes the power of DonorSearch’s screening data in providing actionable insights, especially for identifying new donors, including alumni, parents, and friends who may have lapsed or never given before.

Sharon highlights how her team has successfully integrated DonorSearch’s user-friendly fields directly into their screening templates, streamlining their workflow and eliminating the need for exporting data. This efficiency has freed up valuable time for more critical work and increased the university’s fundraising success, particularly with parent donors.

Her advice to others? Even the basic DonorSearch screening offers significant value and can greatly improve fundraising strategies.