How To Ensure Your Donors (and Anyone Else) Feel Deeply Seen, Heard, and Understood

Genuine connection is the cornerstone of lasting relationships. That’s as true in fundraising as it is in real life. In this session, Tammy Zonker will show you the tools and processes to foster authentic connections that turn ‘transactional fundraising’ into ‘transformational giving.’ Tammy will dive into our core human needs: significance, appreciation, and understanding. You’ll see how these fundamental needs shape our donor’s relationship with us (and our organizations). You’ll learn how to create powerful connections that resonate deeply with your donors, and how to craft engagement opportunities that go beyond ‘asking for a gift’ – opportunities to touch the hearts of your donors and inspire their long-term engagement with your organization. By the end of this session, you’ll have the skills you need to build more meaningful relationships, not just with donors, but with anyone in your life.

Additional Resources

Video camera in the background with a profile picture of Bernard Ross

‘wrong, wrong, wrong: how behavioural science changed my mind about fundraising’

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The AP Asked ‘Why Do They Give?’ DonorSearch Can Answer that Very Question 

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DonorSearch Acquired by EverTrue to Give Fundraisers More Intelligence, More Capacity, and More Time for Relationships

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