How To Raise: Bequest fundraising in the UK

With the largest intergenerational wealth transfer ever on the horizon, talking legacies is more important than ever. Join Dr Claire Routley and Adale Bennett as they discuss what motivates bequest supporters, and how those motivations do(n’t) differ depending on the type of charity they are choosing to support. If you’re interested in the UK legacy market, higher education fundraising, weird and wonderful anecdotes, and who knows what else, you’re probably in for a treat! In this session, you will learn: 1.    How the motivations for legacy pledgers to universities might be different (or similar) to people who pledge gifts to more traditional charities 2.    Why universities can be a uniquely attractive recipient for legacies 3.    How traditional charities and universities can learn from each other to improve their legacy fundraising approaches