Major Giving: What It Is, Why You Need It and Prospecting for Donors Guide

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Major gifts are the most significant gifts an organization receives and the majority of funds collected altogether.

While they’re the most important slice of the fundraising pie, major gifts come from just a small number of a nonprofit’s donors (10-15%).

This guide will:

How to find the best prospects for a robust major giving program.

Give you an overview of Major Giving.

The importance of a major giving program.