Giving Circles: Building Sticky Communities of Recurring Donors for Your Nonprofit

The future of nonprofit fundraising is community-driven. There are one million and one reasons to start fundraising with Giving Circles and tap into the fastest-growing opportunity for nonprofits. Three of our favorite reasons are: Tap into new donor segments, including nextgen, women, and communities of color Grow a large recurring revenue stream for your nonprofit Adapt to the changing fundraising landscape Today, Giving Circles are an essential part of the fundraising strategy for thousands of nonprofits looking to diversify their revenue and reach the next generation of philanthropists. By focusing on the mechanics of building and nurturing Giving Circles – whether local, cause-based, or organization-specific – attendees will learn practical strategies to cultivate a community of engaged, recurring donors. Highlighting the collective giving movement success and growth, including $1.29+ billion raised by over 3,000 circles in the US, this session will guide nonprofits on how to integrate this movement into their fundraising efforts effectively. Through the lens of a case study, we’ll explore firsthand insights on building a large, sticky community of donors by going beyond one-to-one relationship building into one-to-many community building model. Learning Outcomes Understanding Giving Circles: Attendees will gain an overview of different types of Giving Circles and their unique advantages, empowering nonprofits to identify and cultivate the most suitable model for their mission and community. Strategies for Community Engagement: Learn practical steps to build and maintain a sticky community of donors through Giving Circles. We’ll walk through how this was done in a case study. Maximizing Impact Through Collective Giving: Participants will discover how to effectively utilize Giving Circles to democratize philanthropy. This session will provide actionable insights into growing your nonprofit’s support base by making philanthropy accessible and appealing to a broader audience via collective giving.

Additional Resources

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