How To Raise: 5 Costly Fundraising Mistakes Nonprofits are Making Over and Over.
Nonprofit CEOs — Are you confident in actually funding the bold vision in your strategic plan? For most, the answer is no. Not because the vision is too big, but because the fundraising model underneath it is too small. In this webinar, Sherry Quam Taylor breaks down the 5 costly mistakes she sees nonprofit leaders make over and over — from building annual plans in a low-ROI model, to refusing to stop the transactional activities draining their team’s time and energy, to assuming fundraising is relational when, in practice, it’s anything but. You’ll learn why traditional approaches keep organizations capped at the same revenue year after year, and what it actually takes to align your hours with dollars, train your team to lead investment-level conversations, and fund the strategic plan you already have — not a scaled-back version of it. Learning Objectives: By the end of this webinar, participants will be able to: 1. Identify the 5 costly fundraising mistakes that keep nonprofits stuck in a low-ROI model and unable to fund their strategic plans. 2. Distinguish between transactional and relational fundraising activities, and evaluate where their own team’s time and energy is currently being spent. 3. Recognize the gap between assuming a team knows how to fundraise relationally and actually investing in the training required to lead donors through investment-level conversations.