How To Raise: Cracking the Giving Code: The Science Behind Bigger Gifts.

What drives cause adoption — and makes people give big? Key social forces like Philanthropy, Gratitude, Connection, Story, and Urgency form an “equation” that helps you connect more meaningfully with your supporters. And removing Barriers can turn giving from frustrating to joyful.
In this session, we go “full-on nerd” to explore how recent social science and donor research can fuel your success. You’ll leave with concrete tactics, grounded in science, that you can put to work immediately. Together, we’ll explore how (P+G) × (C+S+U)/B can transform your donor engagement — and turn your whole team into “giving geeks” with better results.
Learning Objectives
Identify the key drivers of philanthropy, cause adoption, and giving as revealed in recent donor research — and understand why people give (or don’t).
Explain how philanthropic background, giving incentives, and motivators like social connection and impact narrative influence donor response and engagement.
Apply at least three evidence-based strategies to your fundraising program that can increase donor response and strengthen overall results.