How To Raise: Four Types of Giving: How to Meet Donors In Their Giving Journey

Giving doesn’t accelerate overnight. Most donors go through stages: Transaction, Relationship, Lifestyle and Transformation to put names to them. Join this conversation about how donors adopt your mission and cause over time, and the right behavioral incentives and “nudges” to help them get there, based on tools in donor psychology, behavioral economics and the voices of major donors captured in research. It’s time to go “full on nerd” as you explore ways to help amplify the joy of giving. Upon completion of this program, attendees will: Better understand the path of a donor to greater cause adoption and giving, and how a donor’s relationship with a cause changes as they approach a major gift. Identify key engagement tactics and behavioral incentives they can apply at the appropriate stage of cause adoption to move this development forward and maximize the joy of giving. Know better how these key tactics can both maximize fundraising results and use fundraising resources wisely. Have critically evaluated their donor engagement activities to optimize their impact. Leave with three or more new tactics to utilize in their annual, leadership or major giving donor development.