How To Raise: Reaching Out to the Business Next Door: A Relationship-Driven Approach to Corporate Philanthropy.

With corporate philanthropy claiming a growing share of charitable giving according to recent GivingUSA reports, there has never been a better time for nonprofits to intentionally engage businesses and corporations as philanthropic partners. This webinar takes a practical, relationship-first look at how corporate giving actually works, not just in theory, but in today’s rapidly shifting landscape. Then gives you concrete strategies you can put into action as soon as tomorrow. You’ll learn how to identify “best-fit” corporate prospects, understand the optimalwindows for outreach and engagement, and adapt your existing case for support and collateral materials to speak directly to the unique giving motivations and budget priorities that drive corporate philanthropy decisions. Learning Objectives: * Understand how corporate philanthropy works in practice: Participants will build foundational knowledge of corporate giving structures and decision-making processes, then examine the practical realities that differ from textbook frameworks, including who influences funding decisions and how money moves from a business to a nonprofit. * Identify and respond to shifts in today’s corporate philanthropy landscape: Participants will explore how the rise of private equity ownership, evolving ESG and impact investing priorities, and recent CSR policy changes are reshaping corporate giving. * Build a corporate prospect pipeline and implement strategies as soon as tomorrow: Using board-driven engagement and stakeholder mapping techniques, you’ll learn to leverage your existing relationships to surface warm, best-fit corporate prospects. You’ll apply a prospecting framework similar to grant and institutional fundraising, adapted for corporate motivations, and walk away with practical guidance on tailoring your case for support and donor materials for a corporate audience.