Fundraising Tips

Identifying Ideal STOCK GIFT PROSPECTS

In our last Tip Tuesday post, you learned that gifts of appreciated securities benefit both the donor and your nonprofit.  We also gave you tips on how you can increase your donors’ stock giving through marketing and personal contact.  THIS week, learn the common characteristics of great stock gift prospects.

4 CHARACTERISTICS OF THE TYPICAL STOCK DONOR

  1. Age: Stock donors were usually in their 50s, 60s, or 70s—-about 20% of them are retired. Keep in mind that, by increasing awareness of the benefits of stock giving through your marketing efforts, you may attract younger investors as well.

  2. Gender: Male stock donors outnumber females 3 to 1. 

  3. Wealth: Stock donors have a high net-worth or an upper-middle-class income. 

  4. Location: Stock donors are usually local to the organizations they support. 

Through training, marketing, & personal conversations, you’ll see an increase in stock gifts to your nonprofit.

DID YOU KNOW: Each DonorSearch screening includes insider stock ownership and financial data that indicate your best stock gift prospects?  

Get a Free Screening and Demo.

Additional Resources

St. Andrew’s School

|
Read More
Microphone in the background with a profile picture of Linda Wise McNay

Fundraising For All: What Every Nonprofit Leader Should know

|
Read More

The Choice: A Conversation with Betsy Chapin Taylor

|
Read More