Listening to your mid-level donors

Your mid-level donors have stories to tell: why they care, what got them interested in your work initially, what do they want to see their generosity help you accomplish? By capturing the stories these donors have to tell you can better form your creative to align with their passions and start to communicate with these vital donors on a more personal level. We will talk about ways to collect the stories your donors have and then how to use them to take your marketing and fundraising to a more one-to-one level.