DonorSearch + Virtuous Integration
DonorSearch’s native integration with Virtuous enhances your nonprofit’s strategies by providing instant access to essential donor insights directly in your CRM. More than 80% of Virtuous customers leverage the DonorSearch integration to boost donor engagement, increase retention, and unlock their full fundraising potential.
What Is Virtuous?
Virtuous is a responsive, scalable constituent relationship management (CRM) platform designed for nonprofits of various sizes and missions. The system balances automation and personalization to help customers develop streamlined, effective donor cultivation strategies. Virtuous also offers built-in tools for communication, event registration, online giving, and other essential aspects of fundraising campaigns so you can manage everything you need in one place.

With DonorSearch’s Virtuous Integration, You Can…
- Embed essential prospect research insights into your CRM to better understand your donors.
- Create actionable donor profiles with insights into their giving capacities, philanthropic histories, and Recency, Frequency, and Monetary (RFM) scores.
- Develop streamlined, targeted fundraising strategies by using advanced analytics to segment donors.
- Ensure seamless workflows, as the native integration allows for a smooth and intuitive user experience.

Key DonorSearch + Virtuous Integration Features
- Real-Time Wealth & Philanthropic Data Updates
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- Critical DonorSearch data points like donor ratings, estimated capacity ranges, foundation board memberships, total charitable giving, political giving, real estate value, and stock holdings update instantly in your CRM to ensure this information is always accurate.
- RFM Score Analysis
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- These ratings provide deeper insights into your donors’ giving habits and capacities, allowing you to prioritize prospect lists and focus your outreach efforts on high-value donors who are likely to contribute to current campaigns.
- Customizable Data Displays
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- Different fundraising initiatives benefit from different donor information, so you can tailor how DonorSearch insights are displayed within Virtuous to align with your team’s current workflows and goals.
- Advanced Segmentation Tools
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- Group donors based on specific DonorSearch capacity, affinity, and philanthropic indicators within Virtuous to develop more precise campaign strategies and identify trends in your supporter base.
Dive Deeper Into Data-Driven Fundraising
Explore the concept of responsive fundraising and learn how to implement it using wealth and philanthropic data in this guest blog from Jennifer Holcomb at Virtuous.