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Fundraising Strategy: The Gift Range Chart [With Templates!]


The success of your fundraising campaign relies on whether or not your nonprofit has put in the time to develop a comprehensive, data-driven fundraising strategy. With the right fundraising plan in place, the more likely you’ll be able to extend the right asks to
reach likely donors and achieve your fundraising goals.

The secret to an excellent fundraising strategy? Consider making the most of a gift range chart.

Commonly used during the feasibility study phase of capital campaigns, gift range charts are useful tools for fundraising campaigns of any size. With this simple tool, you’ll learn exactly what it will take to successfully reach your fundraising goals. 

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By chris

5 Big Benefits of Fundraising with Wealth Screening

This post was written by Jeri Alcock CFRE, West Coast Sales Manager at DonorSearch.

If you could accurately predict the future you’d be a very successful person. You’d spend your days trading stocks at the exact right moment and catching kittens just as they fall from trees. You could be a crime-preventing, disaster-avoiding, money maker.

Such seemingly far-fetched dreams.

We might not have found a way to predict the world’s future, but we have uncovered a way for fundraisers to predict donors’ futures — prospect research.

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By chris

5 Ways to Determine if a Prospect Has Significant Real Estate Holdings

This post was written by Bill Tedesco, CEO of DonorSearch

Real estate holdings are the wealth marker extraordinaire. They are the cream of the crop.

Why?

Significant real estate ownership can act as more than a wealth marker. It has philanthropic predictive capabilities as well.

Those who own $2+ million in real estate are 17 times as likely to give as an average prospect is.

With trends like that, it is easy to see why real estate ownership can be so significant in analyzing a donor’s giving capacity.

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By chris

[Guest Post] Isn’t it all a bit distasteful?

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Susie Hills of Graham-Pelton and please enjoy her post on wealth screening.

I recently asked someone who was leading a charity whether they had wealth screened their database. They responded with discomfort and said, “Isn’t it rather distasteful to find out how rich someone is?” Their view was that we should treat everyone in the same way, and those who are richer will automatically give more. I couldn’t have disagreed more strongly.

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By chris

What is Wealth Screening?

This post was written by Ryan Woroniecki, Vice President of Strategic Partnerships at DonorSearch.

When those in fundraising think of wealth screening they think of prospect research and vice versa. The two methods of learning about giving candidates are often mistaken for interchangeable terms. Well, they’re not.

Prospect research is an umbrella term that encompasses the entire field of investigating potential donors to better understand their giving tendencies. Wealth screening is under that umbrella and helps to predict those often mysterious and elusive donor giving tendencies

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