The art and science of persuasion is an essential skill in the fundraiser’s toolkit. Yet few fundraisers receive training on what sets a persuasive ask apart from a lackluster one. In this webinar, fundraising guide and rhetoric expert Kenna Barrett breaks down the essential elements of persuading your audience into action, whether that be taking a meeting, joining a committee, or making a donation. We will also look at thought patterns that can hold us back unless addressed. Participants will have a few minutes to practice their pitches independently and (if they wish) to share their reflections via the chat feature.