Your Perfect Person is Hiding in the DataWho is your audience? Most people answer “everyone.” It’s actually the complete opposite. In fact, you want some people to not understand your message, not connect with your story and not give to your organization. If your goal is to make everyone like you, it’s all but guaranteed that no one will love you.
To Connect, you Need a TargetAnd you get more points for hitting the bullseye. In fundraising, that amounts to creating a story that is so perfect for some people that they feel you are truly speaking to them. They show up, stick around and give back because they want to be part of something that matters to them – not because you begged them. Knowing your audience is the key to everything.
- When you know who you are looking for they show up everywhere.
- You spend your time and money on platforms where you will find them – and where they want to find you.
- You know what is an opportunity and what is a distraction.