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By chris

Are you considering prospect research or wealth screening? Both these tools have several benefits for your organization.

With prospect research, you can find potential donors and supporters for your cause. Plus, learning information on your prospects can help you create a better cultivation plan.

Additionally, wealth screening can help you learn more information on your current donors to see which supporters have the capacity and willingness to give more to your cause.

But don’t let us convince you on the merits of these tools! Check out these statistics to see just how beneficial prospect research and wealth screening can be for your organization:

  1. Prospect Research Statistics
  2. General Philanthropy Statistics

Let’s start with prospect research statistics!

Prospect Research Statistics

Past charitable giving

  • Donors that made a gift of $100k or more to at least one nonprofit organization, which account for .7% of records analyzed, make up 24.1% of total monetary donations and are 32 times more likely to make a charitable donation elsewhere than the average person.
  • Donors that made a gift of $50k – $100k to at least one nonprofit organization, which account for .5% of records analyzed, make up 13.5% of total monetary donations and are 25 times more likely to make a charitable donation elsewhere than the average person.
  • Individuals who have made a gift of $10k – $25k to a nonprofit are 10 times more likely to make a charitable donation elsewhere than the average person.
  • Individuals who have made a gift of $5k – $10k to a nonprofit are 5 times more likely to make a charitable donation elsewhere than the average person.

Source: DonorSearch proprietary charitable giving database

 FEC charitable contributions

  • Donors that have given over $2,500 in FEC and charitable giving, which account for 3.8% of records analyzed, make up 54.6% of total monetary donations and are 14 times more likely to give a philanthropic donation than the average person.
  • Donors that have given over $500 in FEC and charitable giving, which account for 14.4% of records analyzed, make up 74.3% of total monetary donations and are 5 times more likely to give a philanthropic donation than the average person.

Source: DonorSearch proprietary charitable giving database

 Real estate ownership

  • Donors that own $2+ million in real estate, which account for 1.4% of records analyzed, make up 25% of total monetary donations and are 17 times more likely to give philanthropically than the average person.
  • Donors that own $1-2 million in real estate, which account for 3.2% of records analyzed, make up 13.2% of total monetary donations and are 4 times more likely to give philanthropically than the average person.

Source: DonorSearch proprietary charitable giving database

Planned giving

General Philanthropy Statistics

  • Total charitable giving in 2014: $358.38 billion

    • 72% of charitable giving came from individuals.
    • 15% of charitable giving came from foundations.
    • 8% of charitable giving came from bequests (planned giving).
    • 5% of charitable giving came from corporations.
    • The largest charitable subsectors by donations received are religion, education, and human services.

Source: Giving USA 2015 Annual Report on Philanthropy

  • There was a 7.1% increase in charitable giving from 2013-2014

    • Giving by individuals increased by 5.7%.
    • Giving by foundations increased by 8.2%.
    • Giving by bequest (planned giving) increased by 15.5%.
    • Giving by corporations increased by 13.7%.

Source: Giving USA 2015 Annual Report on Philanthropy


Hopefully, you’ve learned a thing or two about prospect research and how it can be beneficial for your organization.

If you’re interested in learning more about prospect research or wealth screening, why not check out these additional resources?

  • The Definitive Guide to Wealth Screening: If you’re looking for a more in-depth look at wealth screening, this guide is the right place to start! Learn more about the factors that go into wealth screening as well as tips to get started.
  • 5 Flawless Tips for Healthcare Fundraising: Prospect research can play a huge role in healthcare fundraising. Learn more about how to incorporate these strategies into your fundraising plan.
  • Complete Planned Giving Guide: Want to know how to cultivate donors into planned contributors? This guide will help you promote planned giving and ways to find the best donors that are willing to give regularly.

Click here to download our free Prospect Research whitepaper!

Click here to download our free Prospect Research whitepaper!

Prospect Research and Wealth Screening Statistics